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Branding & Graphic Design

Your brand is the first thing people judge. Make sure it's saying the right thing.

Whether you're starting from scratch or finally retiring that logo your cousin designed in 2011 — your visuals should reflect the business you've built, not the one you started with.

  • Does your logo look like it came from a template — or like it was made for you?
  • Is your branding consistent everywhere, or a little different on every platform?
  • When someone sees your business card, your truck, and your website — do they look like the same company?
  • Bottom line: Does your brand make the right first impression every time?
Home › Services › Graphic Design & Branding

Brand Recognition & Awareness

Before people read a word, your brand has already made an impression.

Before anyone reads your tagline, visits your website, or calls your number, they've already formed an opinion based on how your business looks. That's not shallow — that's just how it works.

Inconsistent branding — different fonts here, an off-color logo there, outdated materials across the board — tells customers you haven't thought carefully about your business, even if your actual work is excellent.

We fix that. From logo to guidelines to every piece your business puts in front of people, we make sure it all looks like the same intentional company.

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Graphic Design Services

From your logo to your lobby, we design the pieces your business actually uses.

Your brand does not live in one place. It shows up on your website, in your ads, on your business cards, across your social media, on your signs, in your proposals, and sometimes on the side of a truck.

So no, “just make it look nice” is not really the goal.

The goal is to make everything look connected, professional, and easy to recognize.

Logo design

Custom logo built from a brand strategy session — not a template. Delivered in every format you'll ever need.

Brand guidelines

Clear, usable guidelines for your logo, colors, fonts, spacing, and visual style.

Brochures & flyers

Printed pieces that explain what you do without looking like they were built in a rush before a trade show.

Business cards & stationery

Business cards, letterhead, envelopes, and branded materials that all feel like part of the same system.

Banners & signage

Trade shows, storefronts, events, displays, and large-format pieces that need to be clear, readable, and on-brand from a distance.

Social media graphics

Branded templates, profile graphics, campaign visuals, and social media assets that make your online presence look intentional instead of pieced together.

Menus, catalogs, and sales materials

Information-heavy pieces that need to look good and help people make decisions. Pretty is nice. Useful is better.

Mailers & postcards

Direct mail that stands out for the right reasons and gives people a clear next step.

Need it printed too? We handle that in-house — no extra vendor, no file-upload headaches.

Brand Development

When your brand is cohesive, every piece of marketing works harder.

We don't just design things. We start by understanding your story — what you do, who you serve, and what makes you different. From there, everything we build reflects that clearly and consistently.

A strong brand isn't about looking fancy — it's about looking intentional. When your truck, your website, your social posts, and your business cards all feel like the same company, customers trust you faster.

  • Discovery session to understand your business, goals, and audience

  • Logo design (primary, secondary, icon variations)

  • Color palette, typography, and usage guidelines

  • Brand voice and messaging framework

  • Social media identity package

brand development

Brand Refresh & Rebranding

Your business has grown. Your brand should show it.

A rebrand isn't about chasing trends — it's about making sure your brand identity still represents the business you've built. If your logo, colors, or materials feel like they belong to a different chapter, it's probably time.

Common reasons businesses come to us for a rebrand: an ownership change, significant service expansion, an outdated look that no longer reflects your quality, inconsistent branding across platforms, or an identity that made sense when you started but doesn't anymore.

We approach every rebrand as a business strategy project first, design project second. The visuals follow the story — not the other way around.

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Brand Visibility Quiz

How strong is your brand, really?

Take our free Brand Visibility Quiz and get a clearer look at where your brand, website, content, local presence, and reputation stand right now.

It is practical, quick, and a lot more useful than guessing.

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125+ 5-Star Reviews

When you do great work, people notice.

Working with Cougar Digital on our logo design was fantastic! Their creativity, professionalism, and attention to detail brought our vision to life, delivering a result that exceeded our expectations. Highly recommend their team!

We love Cougar Digital! We have worked with them on various projects - rack cards, posters, banners, even a couple commercials. They're friendly, helpful, creative, and truly and do great work. We would recommend them to anyone!

The team at Cougar Digital did a great job helping us translate our company culture and goals into a visual representation of who we are as a company. They took the time to understand what we wanted to convey and helped us select the right colors, logo, fonts, and overall branding to bring that vision to life. The entire process was collaborative and professional, and we’re extremely happy with how everything came together. They made what could have been an overwhelming process feel straightforward and enjoyable. I would definitely recommend Cougar Digital to any company looking to build or refresh their brand.

Working with Cougar Digital on our company logo and overall brand identity was an absolute delight. Despite having many conflicting opinions on what we all wanted, Josh and the Cougar Digital team were able to create a high quality and cohesive vision that represented our collective vision. I highly recommend Cougar Digital!

Mykaela Faulconer at Cougar Digital is one of my favorite people to work with, ever, across the board. She is incredibly talented, and has done consistently stellar graphic design for me and my team at Tri-City Orthopaedic Clinic. I have never had a bad interaction with Mykaela, and she goes above and beyond to provider exemplary customer service at every turn. I feel incredibly lucky to be able to work with Mykaela on a daily basis. Everyone at Cougar Digital is amazing, and I would recommend them whole-heartedly.

Travis and the Team impressed me as having great listening skills! I had them create a website and the main priorities were SEO, Responsive across all devices, Reasonable loading speed and the Contact Info was responsive so it’s easy to place a call or send email. They surpassed these objectives and did a great job of matching the graphics with the content on each page. Very punctual and professional and we’re sensitive to my schedule also. I was impressed by the way all Team members signed off before launching as a measure of quality control. Their values are put into action and not just on a plaque in the office.

I absolutely love working with Cougar Digital for every aspect of marketing our business utilizes. From digital content and graphic design work, to helping us create content (photos, videos and language) for various types of media and needs, Cougar does it all. The staff is awesome! Everyone is personable, prompt and professional. They are fun and I look forward to working with them on each project because I know the results will be incredible every time. Cougar's team members are open and flexible in helping us reach our goals and are authentic in their approach to meeting expectations and timeliness. Their consistent delivery of high level results within projected timeliness makes them my first choice for all marketing needs

We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!

We had a great experience working with COUGAR DIGITAL for creating our website and helping us with our ongoing marketing needs. Ashley, did an exceptional job with the website. Josh created an awesome logo and branding bible for us, and Makayla's photos added a professional touch. Highly recommended for top-notch digital marketing solutions!

Working with Cougar Digital on our brand redesign and marketing kit was an excellent experience from start to finish. They took the time to understand our company, the clients we serve, and how we wanted our brand to be perceived. The final result feels polished, professional, and much more aligned with who we are as an organization. What impressed me most was their ability to create a complete and cohesive brand rather than simply updating a logo. Every element of the redesign works together, including the colors, typography, messaging, and supporting marketing materials. The finished marketing kit gives us clear direction and practical resources we can use consistently across print, digital, and other customer-facing communications. Their team brought a thoughtful perspective to the project while remaining receptive to our feedback. They helped translate our ideas into a visual identity that feels modern and distinctive without losing the character and values behind our company. The process was collaborative, organized, and handled with great attention to detail. Cougar Digital delivered work that exceeded our expectations and gave us greater confidence in how we present our company. We are extremely pleased with both the redesign and the tools they provided to help us carry the brand forward. I would gladly recommend Cougar Digital to any organization looking for a creative and dependable partner to strengthen its brand and marketing presence.

Josh did a great job on our logo! He even let us sit with him at his personal computer so we could be involved with the finishing touches. Thanks Josh and Thanks Cougar Digital!!

We've had a great experience working with Cougar Digital. We purchased a package deal with a new logo, photography and web design for the Grace Brethren Church of Sunnyside. Nick and Josh were both great to work with. We've had a lot of positive feedback on the work they've done.

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Thank you Josh for your patience and expertise in helping us design our logo! Matt and I are really happy with the end result.

I asked Cougar Digital to create a logo for my organization and make my handmade and very rinky-dink brochure and booklet look professional. They came through with flying colors. They gave me several options for a logo, listened carefully to my feedback and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Their team helped me narrow down the important information, put it in an order that made sense and then make it look fantastic. Everyone who has seen the finished product has been so impressed. Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch (through no fault of their own). I would give Cougar Digital my highest recommendation.

Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.

Cougar Digital provides excellent follow through on all our projects. We trust them with developing solutions for our email marketing campaigns, graphic design, and collateral creation. Their designs are used by our partners nationally. We count on them for specific website support work and they always come through for us. They are solution oriented and their upbeat, friendly customer service is unparalleled.

Why Cougar Digital Marketing?

Graphic design backed by the whole marketing picture. Your brand has to work in more places than a logo file.

A logo is not the finish line. It has to work on your website, business cards, social graphics, ads, signage, brochures, and everything else your customers see.

That’s where Cougar Digital is different.

We design with the full picture in mind, because we’re often building the full picture, too. Your brand identity, website, print materials, social media, photography, video, and advertising can all stay connected instead of drifting into twelve slightly different versions.

No disconnected handoffs. No mystery files. No “why does this look different everywhere?” Just a clear, consistent brand built to support the full marketing picture.

Why work with Cougar Digital's graphic design team?

  • You work with the same team across brand, web, print, social, photo, video, and ads.

  • Your designer understands your business goals, not just the design request.

  • There's no confusion between your graphic designer, printing, and other vendors.

  • Your creative work is built for long-term marketing, not just one good-looking deliverable.

  • You work with a local team that can stay involved after the first project.

Branding & Graphic Design Reads

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Questions?

Graphics & Branding FAQs

If you’re thinking it, there’s a good chance someone else asked it too. 

How much does logo design cost?
When should a business rebrand?
Can you refresh my existing logo instead of starting over?
What are brand guidelines?
Do you design print materials too?
How is working with Cougar Digital different from hiring a freelance designer?

Free Brand Audit

Ready to look as good as your work actually is?

Let’s talk about where your brand is now, where your business is going, and what needs to change to make everything feel more consistent, professional, and clear.