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Brand Development

Your brand talks before you do. What's it saying?

Before someone reads a review, visits your site, or calls — they've already formed an impression. A strong brand builds trust fast. A weak one creates doubt. There's no in-between.

  • Does your logo still match the business you've built?
  • Do your colors, fonts, and messaging match across your website, social, and print?
  • When someone asks what makes you different, do you have a real answer?
  • Would a stranger trust you before they knew anything else about you?
  • Bottom line: Is your brand doing the work for you — or working against you?

What is a Brand?

Your brand is either an asset or a liability.

"We're starting from scratch."

You have a business name, maybe an idea for a logo. Nothing is locked in. You want to build the identity correctly before anything goes public — because you know it's harder to fix later than to get right now.

"We've outgrown what we started with."

The business has evolved — bigger clients, more services, a real team. The brand still looks like the version you put together on a budget when you were just getting started. It no longer reflects where the company actually is.

"We've got a brand...sort of."

There's a logo somewhere. But the colors on the website don't match the business cards. The social profiles each look slightly different. Nobody's following any real guidelines because there aren't any. It's a mess, and you know it.

Wherever you're starting, the goal is the same: an identity that actually reflects who you are and shows up consistently everywhere your business appears.

Our Approach

Brand development, built to scale with your business.

Your brand should evolve as your business does. We build identities that work today and leave room to grow — not designs that lock you into one moment in time.

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Our Work

Dozens of brands built across Eastern Washington.

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Brand Visibility Quiz

Is your brand helping or hurting your online visibility?

Take the Brand Visibility Quiz to see how your brand is performing across recognition, online presence, and content. You’ll get a score, a clear read on what’s working, and practical next steps for what to improve first.

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Why Cougar Digital Marketing?

Design built around your business — not a template.

We take the time to understand what you do, who you're trying to reach, and what you want people to feel when they encounter your brand — before a single concept gets drawn. That's the difference between an identity that looks nice and one that actually works.

  • Discovery that digs into your audience, positioning, and goals before design starts

  • Brand strategy before colors, fonts, or logo concepts

  • Built to work across your website, social, print, signage, photo, and video

  • Designed by the same team that can carry your brand into the rest of your marketing

  • Practical brand guidelines your team can actually use

  • Strategy, design, content, photo, video, and web thinking under one roof

Linda Estes

"They gave me several options for a logo, listened carefully to my feedback, and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Everyone who has seen the finished product has been so impressed."

Linda Estes

two marketers working on search engine optimization

125+ 5-Star Reviews

When you do great work, people notice.

Ashley is very easy to communicate with and quick to respond when you have questions. Ashley is very attentive to your ideas. My website gets very high compliments.

Cougar Digital went above and beyond to ensure our complete and total satisfaction with creating and launching our new website which can be a challenging process when multiple opinions are involved. Josh in particular was very attentive, patient and helpful throughout the creative process and also with recommendations for SEO and innovative solutions for soliciting reviews and feedback from customers to boost online reviews. He also facilitated communication with our existing IT support to smoothly transition our domain and emails. I highly recommend the expertise of Cougar Digital for help with all things digital. If they don't offer a solution themselves, they will help you find one!

Always a pleasure to work with the Cougar Digital Marketing & Design team! They excel in creativity, effectiveness and efficiency.

We are SO grateful with Josh from Cougar Digital! We are a community workspace and Josh came in and took some fantastic pictures of our brand new space! We are very pleased with the work that he did!

Happy we have businesses like this locally! Great customer service. Stayed in communication with me through the whole process. Five-star service.

Josh was fantastic to work with! He took Real Estate photography photos on the 14th, and had all of them beautifully edited and back to me in 24 hours! Highly recommend his services!

Very helpful and easy to work with. They thought about everything that we needed on our website and it looks amazing! Very satisfied.

These guys are top notch! Very knowledgeable and helpful!

Josh Kandle was absolutely terrific to work with and the quality of his product is outstanding. Josh made great use of our time and was very collaborative for our project. I would highly recommend Cougar Digital Marketing they produce great product at awesome value. Cheers, George Stanley General Manager Audi/BMW Tri Cities

I asked Cougar Digital to create a logo for my organization and make my handmade and very rinky-dink brochure and booklet look professional. They came through with flying colors. They gave me several options for a logo, listened carefully to my feedback and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Their team helped me narrow down the important information, put it in an order that made sense and then make it look fantastic. Everyone who has seen the finished product has been so impressed. Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch (through no fault of their own). I would give Cougar Digital my highest recommendation.

Josh has a great eye and delivers on what he promises. Easy to work with and very responsive.

Working with the Cougar Digital Marketing team was an absolute delight. Truly good people who are VERY skilled at what they do. Running a large regional food company, it's a blessing to work with an experienced digital team here locally, and not have to seek services in the Seattle or Portland market. I highly recommend working with Cougar Digital!

Working with Josh Kandle on several video projects was such a great experience . He is not only a real pro and easy to work with but he was also so open to all of my ideas for creativity and understood a lot of what I was looking for as an independent recording artist. i would highly recommend him and look forward to hopefully being able to do more in the future. ~ Lisa Mitts, Recording Artist Songwriter, Performer

Awesome experience working with Josh on a 25th anniversary video of my wedding photos set to music. Couldn’t be happier with the finished product. Thank you Cougar Digital and Josh!

We absolutely loved working with Cougar Digital on the launch of our new website and throughout several incredible photo shoots. From start to finish, their team was creative, responsive, and truly understood our vision.

I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!

Josh and his crew go above and beyond. He offers very personalized service and is always willing to go the extra mile. He never hesitates to come in to my office and personally show my staff how they can maximize their services. I've wasted too much money over the past few years on worthless SEO. It's great to have someone local who is accountable and provides fantastic service!

I honestly don't know where to start. My partners and I could not be happier with the process from start to finish working with Ashley and Cougar Digital Marketing. It was an absolute pleasure working with Ashley and I would recommend her to anyone who is looking to either create a website for their business or enhance their current one like we did. The service and pricing we experienced completely exceeded our expectations.

The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!

If you need a website. Call these guys and you won't be disappointed. You'll be surprised at how affordable they are and with the great LOCAL customer service they provide. These guys know their stuff.

We have nothing but great things to say about Cougar Digital Marketing! Travis took the time to understand our goals, worked around our schedule, and went above and beyond to make our vision come to life. Ashley was a whiz and was always available when we needed her. Our site turned out better than we imagined. Can't recommend them enough.

I originally had a very basic logo for my business, but after Travis, at Cougar Digital, kicked it up a few notches, now it really stands out! I have used them for a number of graphics projects since, including business card and rack card designs and I am always impressed with what they produce! They are very easy to work with as well.

We had a short timetable and a limited budget. The end result was great. Working with the Cougar Digital team made the project very enjoyable.

Fantastic service! Cougar Digital gave me very professional one-to-one couching! This is making a significant impact on my projects!

We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.

Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!

Josh and Cougar Digital did an amazing job on a video for an event. We were super proud to show it to donors and had a wonderful response by community members regarding the video. Well done Josh and Cougar Digital!

Josh Kandle was able to complete a wonderful presentation to my Introduction to Business class at Columbia Basin College. He brought to life the world of Marketing on the internet and how to use it effectively and consistently. The students left the presentation with knowledge they could go out and use immediately. He was great!

Josh Kandle was excellent to work with on remaking our branding guidelines, etc. He was helpful, patient and his work was outstanding. Thanks Cougar Digital and Josh for making this process so great.

Sonar Insights had the pleasure of partnering with Cougar Digital Marketing & Design, LLC on two separate occasions - a video campaign for the Benton Franklin Census 2020 and a video for a client. It was a big undertaking to take the script sand creatively execute on them. Josh Kandle and his team did a masterful job at realizing the vision for the projects with a fantastic end product. Could not be more pleased!

Josh was extremely knowledgeable in all things digital!! Thank you!!

We had a great experience working with COUGAR DIGITAL for creating our website and helping us with our ongoing marketing needs. Ashley, did an exceptional job with the website. Josh created an awesome logo and branding bible for us, and Makayla's photos added a professional touch. Highly recommended for top-notch digital marketing solutions!

Great company, great people. Vision matched expectations!

Cougar Digital has been an outstanding company to work with. Excellent customer service, response time & product! Highly recommend!

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

It has been a pleasure working with Cougar Digital. From managing our ads, rebuilding our website, and maintaining our Google reviews, we have been more than satasfied. We also have no problem getting a hold of them with any questions we may have or help we may need. I highly recommend them! Thank you, Alison and the rest of us at Columbia Basin Satellite & Electric

Excellent service and good pricing. It was a pleasure working with Travis and his team. I highly recommend them!

We had an amazing experience working with Josh at Cougar Digital for our excavation company's new website. He was extremely professional, detail-oriented, and made the entire photo shoot and drone footage process seamless. The quality of the photos and drone shots exceeded our expectations, capturing our work in a way that truly showcases our expertise. Josh's professionalism and creative eye made a huge difference, and we couldn’t be happier with the results. Highly recommend him and Cougar Digital for any photography and digital needs!

Travis and the Team impressed me as having great listening skills! I had them create a website and the main priorities were SEO, Responsive across all devices, Reasonable loading speed and the Contact Info was responsive so it’s easy to place a call or send email. They surpassed these objectives and did a great job of matching the graphics with the content on each page. Very punctual and professional and we’re sensitive to my schedule also. I was impressed by the way all Team members signed off before launching as a measure of quality control. Their values are put into action and not just on a plaque in the office.

My class and I had a great time learning from Josh about his background, experience in design and video, and creative process. Thank you so much for volunteering!!

These guys are great! It's always an interesting scenario when you begin a relationship with a new company. I will say that from experience Cougar Digital is one of the easiest and highly educated companies to work with. If you have a question a quick email or call gets an answer. If you have an idea these guys will without a doubt help to the best of their ability. I'm no expert in the marketing world but Cougar Digital makes me feel like I have everything I would ever need at my fingertips. Thanks a ton guys, we look forward to our continued partnership!

Cougar Digital Marketing & Design does outstanding work. Prosser School District has utilized their expertise on multiple occasions to assist in communicating our message. They are easy to work with and most importantly, they deliver!

Very grateful for Cougar Digital's marketing work for my medical practice. They really helped increase my online presence and improve my ratings online. I have referred my colleagues to Cougar.

Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.

I absolutely love working with Cougar Digital for every aspect of marketing our business utilizes. From digital content and graphic design work, to helping us create content (photos, videos and language) for various types of media and needs, Cougar does it all. The staff is awesome! Everyone is personable, prompt and professional. They are fun and I look forward to working with them on each project because I know the results will be incredible every time. Cougar's team members are open and flexible in helping us reach our goals and are authentic in their approach to meeting expectations and timeliness. Their consistent delivery of high level results within projected timeliness makes them my first choice for all marketing needs

Josh at Cougar Digital built us a beautiful website! He and Travis are wonderful to work with and made the whole process easier than I imagined it would be. I would recommend them to anyone that wants a great, quality website

We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!

We’ve had the pleasure of working with Cougar Digital Marketing on both of our company websites—Ellison Earthworks and EE Traffic Management—and we couldn’t be happier with the results. From the very first meeting, their team was attentive, creative, and incredibly easy to work with. They took the time to understand not just our services, but our brand values and voice, and they translated that into two beautiful, functional, and user-friendly websites. Their communication was consistent and clear throughout the process, and every step felt collaborative. They made what could’ve been a stressful experience feel seamless and even fun. The final products truly reflect the heart of our companies and the industries we serve. We highly recommend Cougar Digital to any business looking to elevate their online presence. Thank you for bringing our vision to life so perfectly!

Cougar Digital provides excellent follow through on all our projects. We trust them with developing solutions for our email marketing campaigns, graphic design, and collateral creation. Their designs are used by our partners nationally. We count on them for specific website support work and they always come through for us. They are solution oriented and their upbeat, friendly customer service is unparalleled.

Working with Josh at Cougar Digital Marketing & Design was an excellent experience! The process was incredibly collaborative, allowing us to bring our vision for the Pasco School District Career Guide to life. Josh listened to our ideas, provided valuable insights, and worked tirelessly to ensure the final product exceeded our expectations. We are thrilled with the outcome and can't wait to share our new Career Guide with our students and families. Highly recommend Cougar Digital for any design and marketing needs!

Brand Development FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too. 

What’s the difference between a logo and a full brand identity?
What does your brand development process look like?
How long does a brand development project take?
I already have a logo — do I need a full rebrand?
How much does a logo or brand identity cost?
Do you work with businesses outside the Tri-Cities?

Digital Marketing for Busy Professionals

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Ready to Get Started?

Let's talk about your brand — where it is, and where it needs to go.

We'll look at what you have, what it needs, and what a project actually looks like in scope and timeline — before you commit to anything.