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Social Media Management

Generic social posts don't build business. Real content does.

Most social media management stops at scheduling posts and hoping the algorithm cooperates. The content that actually builds trust shows real people doing real work.

  • Is your social media just “Happy Thanksgiving” posts and recycled stock photos?
  • Are you posting inconsistently — or not at all — because you don't have time?
  • Does your feed actually look like your business, or like a template someone else owns?
  • Bottom line: Is your social media working for you, or just checking a box?

Social Media Pitfalls

People can spot an overused Canva template a mile away.

Most businesses are not ignoring social media because they do not care. They are ignoring it because even the “simple” posts take time.

"We don't even know what to post."

You know social media matters, but every post feels like one more decision. What should we say? What photo should we use? Is this worth posting? So nothing goes up.

"We post when we have time."

Your team is doing great work. There are real stories, projects, wins, and behind-the-scenes moments happening all the time. But capturing them, organizing them, and turning them into content rarely happens on a regular schedule.

"We've got holidays covered...I guess?"

Look, that Happy New Year post took you three hours to hone on Canva. What more can anyone expect from you?

Social media takes time, ideas, strategy, and actual content — and most businesses are short on at least one of those. We help create the photos, videos, captions, and a plan that make showing up consistently feel a whole lot less impossible.

Our Social Media Management Process

Real content, planned strategy, handled for you.

Here's what you actually get when you work with us on social media.

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On-site photo and video content

We create real content from your business: your team, your work, your space, your process, and the moments that make people trust you. No more relying on stock photos, random phone pictures, or whatever someone can find last minute.

Content strategy & planning

We map out what to post, when to post it, and why it matters. Your social media should support your business goals, not just fill space on a calendar.

Posting, scheduling & responses

We keep your accounts active and organized so social media does not depend on someone remembering to post when they finally get a spare minute.

Monthly reporting

You get a clear look at what is working, what people are responding to, and where we should adjust. No vanity metric fog. Just useful information.

Branded templates and visual identity

Your social media should look like your business, not a pile of disconnected graphics. We keep the visuals consistent so your brand feels recognizable wherever people see it.

Content calendar approval

You stay in the loop without having to build everything yourself. We make the plan, you review it, and nothing goes live until it feels right.

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Brand Visibility Quiz

Curious how visible your brand really is on social media?

Take our free Brand Visibility Quiz to find out where you stand.

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Real Posts, Real Authenticity

Social media content that feels like your business.

Most businesses have more to post than they think. The problem is that the good stuff — your team, your work, your process, your customer questions, your wins, and the small moments that make your business feel real — rarely gets captured or organized. We help find it, shape it, and turn it into social media content that feels like your business instead of another template with your logo on it.

Your people

The team behind the work, behind-the-scenes moments, hiring, milestones, culture, and the human side people actually connect with.

Your work

Projects, services, before-and-afters, product features, finished jobs, case studies, and proof that you know what you’re doing.

Your process

How things work, what customers can expect, what makes your approach different, and the details people usually do not see until someone shows them.

Your expertise

Common questions, useful tips, myth-busting, industry education, and the kind of helpful answers that build trust before someone ever reaches out.

Your updates

Events, promotions, seasonal reminders, new services, announcements, and the timely stuff your audience actually needs to know.

Why Choose Cougar Digital Marketing?

We're not a posting service. We're part of your marketing team.

Social media management can mean someone logging into your accounts and scheduling content from a template library. Or it can mean a local team that understands your business, shows up with a camera, creates content that actually looks like you, and connects it to the rest of your marketing strategy.

We do the second version. Which means it's not the cheapest option — but it's the one that actually builds something.

  • Photo and video shoots included — content that looks like your business, not a template

  • Local team that knows your market and your customers

  • Strategy tied to your business goals — not just posting for the sake of it

  • Cross-channel coordination — your social connects to your ads, website, and SEO

  • Fully managed so you can focus on running your business

digital marketing myths

We are not here to decorate your feed. We build social media around real content, clear goals, and the kind of consistency that does not depend on you remembering to post between everything else you have to do.

125+ 5-Star Reviews

When you do great work, people notice.

Working with Josh at Cougar Digital Marketing & Design was an excellent experience! The process was incredibly collaborative, allowing us to bring our vision for the Pasco School District Career Guide to life. Josh listened to our ideas, provided valuable insights, and worked tirelessly to ensure the final product exceeded our expectations. We are thrilled with the outcome and can't wait to share our new Career Guide with our students and families. Highly recommend Cougar Digital for any design and marketing needs!

Travis and the Team impressed me as having great listening skills! I had them create a website and the main priorities were SEO, Responsive across all devices, Reasonable loading speed and the Contact Info was responsive so it’s easy to place a call or send email. They surpassed these objectives and did a great job of matching the graphics with the content on each page. Very punctual and professional and we’re sensitive to my schedule also. I was impressed by the way all Team members signed off before launching as a measure of quality control. Their values are put into action and not just on a plaque in the office.

Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!

I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.

It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!

It has been a pleasure working with Cougar Digital. From managing our ads, rebuilding our website, and maintaining our Google reviews, we have been more than satasfied. We also have no problem getting a hold of them with any questions we may have or help we may need. I highly recommend them! Thank you, Alison and the rest of us at Columbia Basin Satellite & Electric

Very helpful and easy to work with. They thought about everything that we needed on our website and it looks amazing! Very satisfied.

Cougar Digital and team is very responsive, knowledgeable, and capable and has done a great job in building and maintaining our business web site, and providing needed graphic design for our needs. Highly recommend them to anyone wanting expert work and assistance in these aspects of their business.

Working with Cougar Digital on our logo design was fantastic! Their creativity, professionalism, and attention to detail brought our vision to life, delivering a result that exceeded our expectations. Highly recommend their team!

Always a pleasure to work with the Cougar Digital Marketing & Design team! They excel in creativity, effectiveness and efficiency.

This team is awesome! they truly have most things figured out and thought through before you walk through the door. And the unknowns are easily resolved with their level of professionalism! We cant say enough about Ashley the design manager and Josh the photographer! They both made the process fun and easy and we were constantly surprised by the “WOW” factor! Thank you all and we look forward to future growth for both our small businesses.

We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.

Happy we have businesses like this locally! Great customer service. Stayed in communication with me through the whole process. Five-star service.

I enjoyed working with Josh. Josh explains things in a way that make easily understandable for someone who is not in the marketing industry.

Cougar Digital Marketing ROCKS! I've worked with Travis and Josh from the very beginning. These folks know their stuff and do a fantastic job with website design & promotion, digital photography and so much more. Their services are very reasonably priced and they know how to GET RESULTS. Great BANG for your marketing BUCK. Look no further that Cougar Digital - these folks will take good care of you.

I honestly don't know where to start. My partners and I could not be happier with the process from start to finish working with Ashley and Cougar Digital Marketing. It was an absolute pleasure working with Ashley and I would recommend her to anyone who is looking to either create a website for their business or enhance their current one like we did. The service and pricing we experienced completely exceeded our expectations.

Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.

Service is the difference!! Ashley is super sharp and ahead of the curve but the real value is access and responsiveness. Other providers I have had were great until they got paid then very slow to respond to updates and changes I needed. Ashley is lighting in a bottle and handles updates and changes with urgency as well as keeps us informed of new emerging opportunities to consider. Highly reccomend. It would be a Mistake not to give her a meeting before deciding who to partner with.

It was such a pleasure working with Cougar Digital. Not only was the process fast and easy, the work they created is amazing! Josh gave us a variety of different options to work with after taking the time to carefully listen to our needs. He made every little detail count and really brought our vision to life. We will definitely continue to work closely as our business continues to expand. Thank you, we could not be any happier.

I absolutely love working with Cougar Digital for every aspect of marketing our business utilizes. From digital content and graphic design work, to helping us create content (photos, videos and language) for various types of media and needs, Cougar does it all. The staff is awesome! Everyone is personable, prompt and professional. They are fun and I look forward to working with them on each project because I know the results will be incredible every time. Cougar's team members are open and flexible in helping us reach our goals and are authentic in their approach to meeting expectations and timeliness. Their consistent delivery of high level results within projected timeliness makes them my first choice for all marketing needs

Josh Kandle was absolutely terrific to work with and the quality of his product is outstanding. Josh made great use of our time and was very collaborative for our project. I would highly recommend Cougar Digital Marketing they produce great product at awesome value. Cheers, George Stanley General Manager Audi/BMW Tri Cities

Josh Kandle and his team did a great job educating us about the importance of up-to-date digital tools, and how quickly out-of-date solutions can hinder our on-line reach. The solutions he offered were more than fairly priced, paid immediate dividends, and I am happy to refer him to any business in need of a productive digital marketing program.

Travis Hartliep and his crew are amazing! I worked with Josh on designing a book cover and he was great... was willing to work through numerous changes and updates, suggested helpful things to push the project along, and was very patient and courteous. We came in on budget and on time for the project and the end result was fantastic. I highly recommend Cougar Digital for any and all of your design and marketing needs.

My class and I had a great time learning from Josh about his background, experience in design and video, and creative process. Thank you so much for volunteering!!

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

I asked Cougar Digital to create a logo for my organization and make my handmade and very rinky-dink brochure and booklet look professional. They came through with flying colors. They gave me several options for a logo, listened carefully to my feedback and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Their team helped me narrow down the important information, put it in an order that made sense and then make it look fantastic. Everyone who has seen the finished product has been so impressed. Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch (through no fault of their own). I would give Cougar Digital my highest recommendation.

We've had a great experience working with Cougar Digital. We purchased a package deal with a new logo, photography and web design for the Grace Brethren Church of Sunnyside. Nick and Josh were both great to work with. We've had a lot of positive feedback on the work they've done.

We had a short timetable and a limited budget. The end result was great. Working with the Cougar Digital team made the project very enjoyable.

Josh and his crew go above and beyond. He offers very personalized service and is always willing to go the extra mile. He never hesitates to come in to my office and personally show my staff how they can maximize their services. I've wasted too much money over the past few years on worthless SEO. It's great to have someone local who is accountable and provides fantastic service!

Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.

The team at Cougar Digital Marketing are great to work with! They were very professional throughout the entire process of creating a beautiful website for me. Every member of the team I worked with was attentive to all of my questions/needs and they delivered exactly what I was hoping for in a website. I am so glad I found them!

Great company, great people. Vision matched expectations!

Couldnt be happier with Cougar Digital! They crushed our websites!

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

I recently coordinated several marketing projects for the Benton Franklin Census 2020 Complete Counts committee. Josh and Ashley at Cougar Digital provided great service and expertise. We utilized Cougar for several campaigns, including Facebook Ads, YouTube Ads, Display Ads and video production. The quality and creativity were great and I highly recommend them.They also adapted extremely well when COVID-related restrictions were put into place half way through the project. Thank you so much!

Thank you Josh for your patience and expertise in helping us design our logo! Matt and I are really happy with the end result.

Josh Kandle was able to complete a wonderful presentation to my Introduction to Business class at Columbia Basin College. He brought to life the world of Marketing on the internet and how to use it effectively and consistently. The students left the presentation with knowledge they could go out and use immediately. He was great!

I highly recommend Cougar Digital. I am currently working with them on 3 separate projects. They took over 2 community based websites that were painful to use and turned them into user friendly, performant websites. Their website & database design is outstanding and they have consistently exceeded my expectations. It has been a pleasure working with everyone at Cougar Digital!

These guys are great! It's always an interesting scenario when you begin a relationship with a new company. I will say that from experience Cougar Digital is one of the easiest and highly educated companies to work with. If you have a question a quick email or call gets an answer. If you have an idea these guys will without a doubt help to the best of their ability. I'm no expert in the marketing world but Cougar Digital makes me feel like I have everything I would ever need at my fingertips. Thanks a ton guys, we look forward to our continued partnership!

We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!

Josh created a style guide for us to help with consistency throughout our agency. He did a great job creating the guide with little information. He did a great job explaining everything to us. He went above and beyond troubleshooting a zip file issue. Our services with Josh Kandle were 5-star service! He was kind, patient, thoughtful with his work and helpful with creativity in our style guide as well and assisting with technical difficulties. Thanks again Josh!

Working with Josh Kandle on several video projects was such a great experience . He is not only a real pro and easy to work with but he was also so open to all of my ideas for creativity and understood a lot of what I was looking for as an independent recording artist. i would highly recommend him and look forward to hopefully being able to do more in the future. ~ Lisa Mitts, Recording Artist Songwriter, Performer

Shared my vision in words and they were able to make a masterpiece on print!

Josh has a great eye and delivers on what he promises. Easy to work with and very responsive.

Josh was fantastic to work with! He took Real Estate photography photos on the 14th, and had all of them beautifully edited and back to me in 24 hours! Highly recommend his services!

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!

Questions?

Social media FAQs

If you’re thinking it, there’s a good chance someone else asked it too. 

What is included in social media management?
Why do you include photo and video in your social media management?
How often should a business post on social media?
What social media platforms should my business be on?
Can I approve social media posts before they go live?
How much do I need to be involved in content creation?
How do I know if social media is working?
Do you just schedule posts, or do you create the content too?

Digital Marketing for Busy Professionals

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Let's Talk

Ready to build a social presence that actually means something?

Let's talk about your business, your audience, and what a real social media strategy — not just a posting schedule — could look like.