E-Commerce Strategy
Great products don't guarantee sales. Strategy does.
A beautiful site can still underperform. Traffic, product pages, checkout, and repeat purchases all have to work together — most stores treat them as separate problems instead of one system.
-
Are people landing on your product pages and leaving without buying?
-
Do you know where in the process you're losing potential customers?
-
Is your store built for mobile, or does the checkout fall apart on a phone?
-
Bottom line: Is your store built to sell — or just built to exist?
E-Commerce Sales
Selling online starts before the store goes live.
Whether you’re launching an online store for the first time or trying to fix one that’s already live, sales don’t come from the website alone. The store, the product presentation, and the plan to get people there all have to work together.
The store has to inspire trust.
Before someone reads a product description or checks the price, they’re already deciding whether your business feels credible. Dated design, weak product photography, missing details, unclear policies, or a clunky checkout can all register as risk — whether your store is brand new or already live.
The right people have to find it.
A good product does not automatically create traffic. Your online store needs a visibility plan — SEO, paid ads, email, social, or content — that brings the right people to the right products. More traffic only helps if it is qualified.
The buying path has to make sense.
People need to understand what they’re buying, why it matters, and what to do next. Confusing product pages, missing proof, weak calls to action, or a checkout that feels harder than it should can cost sales before you ever see the reason in analytics.
When e-commerce isn’t working, the answer usually isn’t “run more ads” or “redesign the site.” It’s figuring out where the sales path is breaking down — trust, traffic, or checkout — and fixing the right thing first.
E-Commerce Marketing Strategy
Every piece of your store, working toward the same goal.
Design, product photography, ads, SEO, and email all affect whether your store sells, and they all affect each other. We treat them as one strategy, not six disconnected line items.
E-Commerce Website Design
WooCommerce stores built for real-world shoppers: clear product pages, mobile-first layouts, fast load times, simple navigation, and checkout paths that do not make people work too hard to buy.
Product Photography
Professional product photography in our own studio, including clean white-background images, styled product shots, lifestyle photos, detail shots, and content for ads, email, social media, and your website. Good product photos do more than show what you sell. They help people trust what they are buying.
Digital Advertising
Paid campaigns built around what your store needs most: more qualified traffic, stronger product awareness, abandoned cart recovery, retargeting, or seasonal sales. We focus on bringing in buyers, not just clicks.
SEO for E-Commerce
Product and category page optimization so shoppers can find what you sell. We help with site structure, keyword-focused product content, metadata, internal links, structured data, and clean technical foundations that make your store easier to crawl, index, and understand.
Social Media
Social content that keeps your products visible and your brand familiar between purchases. We plan posts around your products, launches, promotions, customer questions, photo assets, and seasonal moments — not engagement for its own sake.
Chatbots & Sales Automation
A custom chatbot can help shoppers find products, ask questions, compare options, and get support without waiting on a reply. We build chatbot experiences around your products, FAQs, offers, and sales process so they feel useful — not like another annoying pop-up.
Our Work with E-Commerce Brands
A few stores we've helped grow.
The best strategies reach people at every stage — not just when they're ready to buy.
WooCommerce E-Commerce Design
Your website should make buying feel effortless.
A clunky checkout or a confusing product layout can kill a sale in seconds. We build WooCommerce stores that look right, load fast, and move buyers forward at every step.
Shipping Configuration
Shipping zones, rate rules, and carrier integrations set up correctly from launch — so customers see accurate costs at checkout and you're not losing money on fulfillment.
Secure Payment Checkout
Stripe, PayPal, and other major payment methods integrated and tested. A smooth, trustworthy checkout is one of the most important factors in whether someone completes a purchase.
Automated Customer Emails
Order confirmations, shipping notifications, and follow-up sequences — all set up at launch. Good post-purchase communication builds repeat buyers.
Product & Inventory Management
A product catalog structure that makes sense — organized categories, clear filtering, and inventory tracking so you're never overselling something that's out of stock.
SEO & AI Search Optimization
SEO-friendly product URLs, structured data, and metadata — plus AI search optimization so your products show up when people ask AI tools what to buy. This is the new frontier for e-commerce visibility.
Custom Functionality
Need a product configurator, a subscription model, or a wholesale pricing tier? We extend WooCommerce to fit your store's specific needs — not the other way around.
Calculate Your Marketing Budget
Not sure what to spend on e-commerce marketing?
Our free marketing budget calculator gives you a smart starting range based on your revenue and goals — in about 30 seconds.
Why Cougar Digital Marketing?
One cohesive strategy for your whole e-commerce operation.
Design, product photography, ads, SEO, chatbots, and social all affect your sales — and they all affect each other. When one team understands the full picture, your store gets easier to manage, easier to improve, and easier for customers to buy from.
-
WooCommerce strategy, design, and support under one roof
-
In-house product photography, video, web, and content support
-
Store strategy built around trust, traffic, and conversion
-
Fewer handoffs between vendors, fewer gaps in the customer experience
-
Local team with the flexibility to move fast when your store needs attention
125+ 5-Star Reviews
When you do great work, people notice.
Always a pleasure to work with the Cougar Digital Marketing & Design team! They excel in creativity, effectiveness and efficiency.
Greatly appreciate the work that Josh and the Cougar Digital Marketing team did for our organization. We had a vague vision and they were able to make it better than we could have imagined. Appreciate their flexibility to work with us on a short turnaround and their suggestions for making the best video possible.
We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!
Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.
It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!
Josh was professional and personable. Produced great picture and he is a Coug to boot. It doesn’t get any better. Go Cougs
Travis and his team are top notch and very professional! They kept us on tract to make our website target date with daily/weekly tasks. They made the job seamless and supported us through the whole process! Our site is interactive with our industry software because Travis took the extra time to learn what we needed to make it work. Thank you so much Cougar Digital!
Cougar Digital provides excellent follow through on all our projects. We trust them with developing solutions for our email marketing campaigns, graphic design, and collateral creation. Their designs are used by our partners nationally. We count on them for specific website support work and they always come through for us. They are solution oriented and their upbeat, friendly customer service is unparalleled.
The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!
I highly recommend Cougar Digital. I am currently working with them on 3 separate projects. They took over 2 community based websites that were painful to use and turned them into user friendly, performant websites. Their website & database design is outstanding and they have consistently exceeded my expectations. It has been a pleasure working with everyone at Cougar Digital!
Josh was easy to work with. He returned my calls and emails promptly! And he did amazing job. I will not hesitate to reach out to him again for up coming projects!
We've had a great experience working with Cougar Digital. We purchased a package deal with a new logo, photography and web design for the Grace Brethren Church of Sunnyside. Nick and Josh were both great to work with. We've had a lot of positive feedback on the work they've done.
This is the second time I've worked with Ashley Hite and Cougar Digital Marketing to revamp a website. Ashley is knowledgeable, creative, and patient. In both cases, she went the extra mile to make sure we were satisfied with the design and functionality of the websites. When we have issues (or just a question of how to do something), she is always quick to respond. I would hire Cougar Digital and Ashley again with no reservations, and I highly recommend them.
Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.
Cougar Digital has been so incredible to work with! They are always able to turn our words and ideas into a beautiful finished product quickly. The staff is responsive and professional and we love working with Josh. He is a true artist and always delivers a stunning product. Thank you Cougar!
We love Cougar Digital! We have worked with them on various projects - rack cards, posters, banners, even a couple commercials. They're friendly, helpful, creative, and truly and do great work. We would recommend them to anyone!
Josh did a great job making a couple of highlight videos for me. Easy to work with and prompt service
We needed to update our website and Josh at Cougar Digital was very responsive, helpful, and capable. Our refreshed website looks great! -Jennifer Williamson Forster, Executive Director, South Sound Reading Foundation.
Josh at Cougar Digital built us a beautiful website! He and Travis are wonderful to work with and made the whole process easier than I imagined it would be. I would recommend them to anyone that wants a great, quality website
We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.
Josh did a great job on our logo! He even let us sit with him at his personal computer so we could be involved with the finishing touches. Thanks Josh and Thanks Cougar Digital!!
Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!
Working with Cougar Digital on our brand redesign and marketing kit was an excellent experience from start to finish. They took the time to understand our company, the clients we serve, and how we wanted our brand to be perceived. The final result feels polished, professional, and much more aligned with who we are as an organization. What impressed me most was their ability to create a complete and cohesive brand rather than simply updating a logo. Every element of the redesign works together, including the colors, typography, messaging, and supporting marketing materials. The finished marketing kit gives us clear direction and practical resources we can use consistently across print, digital, and other customer-facing communications. Their team brought a thoughtful perspective to the project while remaining receptive to our feedback. They helped translate our ideas into a visual identity that feels modern and distinctive without losing the character and values behind our company. The process was collaborative, organized, and handled with great attention to detail. Cougar Digital delivered work that exceeded our expectations and gave us greater confidence in how we present our company. We are extremely pleased with both the redesign and the tools they provided to help us carry the brand forward. I would gladly recommend Cougar Digital to any organization looking for a creative and dependable partner to strengthen its brand and marketing presence.
Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.
Working with the Cougar Digital Marketing team was an absolute delight. Truly good people who are VERY skilled at what they do. Running a large regional food company, it's a blessing to work with an experienced digital team here locally, and not have to seek services in the Seattle or Portland market. I highly recommend working with Cougar Digital!
Working with Josh Kandle on several video projects was such a great experience . He is not only a real pro and easy to work with but he was also so open to all of my ideas for creativity and understood a lot of what I was looking for as an independent recording artist. i would highly recommend him and look forward to hopefully being able to do more in the future. ~ Lisa Mitts, Recording Artist Songwriter, Performer
Travis and the Team impressed me as having great listening skills! I had them create a website and the main priorities were SEO, Responsive across all devices, Reasonable loading speed and the Contact Info was responsive so it’s easy to place a call or send email. They surpassed these objectives and did a great job of matching the graphics with the content on each page. Very punctual and professional and we’re sensitive to my schedule also. I was impressed by the way all Team members signed off before launching as a measure of quality control. Their values are put into action and not just on a plaque in the office.
Ordered new business cards and was extremely pleased with the speed and service! Definitely recommend for your next marketing push!
Cougar Digital is a top notch company. As a business owner you have to be sure that the dollars you are spending are worth the result. All too often we are promised things that never materialize. These guys deliver and they make it easy. I am not computer savvy and I'm sure asked dumb questions. They took all the time necessary to help make sure I understood and was comfortable. Great people too. Highly recommend.
Cougar Digital took my website to a whole new level! They are very professional and knowledgeable and did excellent work. They also filmed a few videos for me that turned out amazingly well! They were very responsive to what I wanted and envisioned and were extremely patient with me. I would highly recommend them to anyone!
I absolutely love working with Cougar Digital for every aspect of marketing our business utilizes. From digital content and graphic design work, to helping us create content (photos, videos and language) for various types of media and needs, Cougar does it all. The staff is awesome! Everyone is personable, prompt and professional. They are fun and I look forward to working with them on each project because I know the results will be incredible every time. Cougar's team members are open and flexible in helping us reach our goals and are authentic in their approach to meeting expectations and timeliness. Their consistent delivery of high level results within projected timeliness makes them my first choice for all marketing needs
Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.
I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.
Had a great experience with Cougar Digital. We lost our photographer last minute and called Cougar Digital and they stepped up and really did a bang up job for us. Plus their WSU Alum and that added good fun to the shoot. Super appreciate these guys and recommend them to anyone. #AGENT509
Cougar Digital Marketing ROCKS! I've worked with Travis and Josh from the very beginning. These folks know their stuff and do a fantastic job with website design & promotion, digital photography and so much more. Their services are very reasonably priced and they know how to GET RESULTS. Great BANG for your marketing BUCK. Look no further that Cougar Digital - these folks will take good care of you.
Working with Cougar Digital on our company logo and overall brand identity was an absolute delight. Despite having many conflicting opinions on what we all wanted, Josh and the Cougar Digital team were able to create a high quality and cohesive vision that represented our collective vision. I highly recommend Cougar Digital!
Cougar Digital has been great to work with! With their support we have seen significant improvement with our marketplace campaigns.
I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.
Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!
Cougar Digital has been an outstanding company to work with. Excellent customer service, response time & product! Highly recommend!
We had a fantastic experience working with Cougar Digital for photography at two of our recent Prosser Chamber events, Scottish Fest and the Art Walk & Wine Gala. They did an incredible job capturing the fun, energy, and unique details of each event, giving us some high-quality images that we can use for future marketing and tourism promotion. Josh was professional and incredibly easy to work with. He has a great eye for capturing moments that really bring an event to life. The final product exceeded our expectations and we look forward to working with them in the future!
So great to have a guy like Josh and the Cougar Digital team in your corner. Professional, fast, and awesome to work with.
Ashley is very easy to communicate with and quick to respond when you have questions. Ashley is very attentive to your ideas. My website gets very high compliments.
Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!
We recently Had Travis and his team build a custom website for our Boat Dealership. Nixons Marine.. Josh, Nick and Travis were awesome. We got tired of the common dealer site and they hit it out of park with our website. What a great project!! Thanks So Much for making it easy..
We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!
E-Commerce FAQs
Questions? We've heard 'em all.
If you’re thinking it, there’s a good chance someone else asked it too.
Can you build on Shopify instead?
We specialize in WooCommerce because it gives most of our clients more flexibility, ownership, and control over their e-commerce website.
Shopify can be a good fit in some situations, especially for businesses that want a very platform-managed setup. But for many businesses that care about SEO, content, customization, and long-term control, WooCommerce is often the stronger choice. If you have a specific reason you need Shopify, we’ll talk through what makes sense.
Do you handle product content and descriptions, or do I provide them?
We can help with product content, SEO-friendly product descriptions, product photography, and video, or we can work with content you already have.
Most e-commerce projects work best as a collaboration. You know the products, and we know how to turn that information into product pages that are easier to find, easier to understand, and more likely to convert.
Do you only build the store, or do you also handle the marketing?
We can build the e-commerce website and support the marketing strategy that helps bring people to it.
A store with no visibility plan is hard to sell from. Traffic sent to a confusing store is hard to convert. That’s why we think about website design, SEO, digital advertising, social media, product photography, and chatbots as connected parts of the same e-commerce strategy.
What does an e-commerce website typically cost?
The cost of an e-commerce website depends on the size and complexity of the store.
Pricing is based on things like the number of products, product variations, shipping setup, payment options, content needs, photography, SEO, and any custom functionality. Once we understand what you need, we’ll give you a clear estimate so you know what is included and what it will take to launch the store correctly.
Ready to get started?
Tell us about your store. We'll help you figure out where to start.
Whether you're launching a new store or trying to figure out why an existing one isn't converting, the first step is a real conversation — and a straight read on what needs to happen.