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Website Design

Your website should be your hardest-working employee. Is it?

A good website brings you customers, not just compliments. We build custom WordPress sites that rank in Google and AI search, backed by 13+ years and 250+ launches.

  • Are customers finding your competitors first?
  • Is your website helping you close business?
  • Is your website future proofed for advances in AI search?
  • Bottom line: Is the phone ringing?
Home › Services › Website Design

Our Website Design Work

Good design is just the beginning.

Every website has a different job to do. See how we’ve combined strategy, content, custom design, photography, and development to help businesses solve real challenges and reach their goals.

Website Performance & SEO

If you're not sure if your website is working, it probably isn't.

Most business owners we talk to already know something's off. The site was built years ago and never updated. It was a template that was never quite right. It looks fine on the surface — but visitors aren't reaching out.

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Here's what most web agencies won't tell you: a great design is only part of a great website.

FlexSpace Business Centers website on laptop and phone

Custom Web Design & Development

Not all websites are built to convert.

A beautiful website means very little if customers can't find what they're looking for, understand why they should choose you, or figure out how to take the next step.

We bring strategy, content, design, and development together to build websites that support your business goals.

  • Built with SEO and discoverability in mind

  • Designed to turn visitors into leads and customers

  • Supported by a responsive team long after launch

Professional Web Design Services

We build websites that work as hard as you do.

A successful website takes more than a good design. Here's what goes into every project.

Two people reviewing a winery website on multiple devices

Search-Friendly From the Start

SEO isn't an afterthought. We build websites with clear structure, useful content, and technical foundations that support visibility in traditional and AI-powered search.

Designed to Convert

Every design decision has a purpose. We make it easy for visitors to find information, build confidence, and take the next step.

Custom-Built for Your Brand

Your website should look, sound, and feel like your business. We create custom designs around your brand, audience, and goals.

Content That Connects

The right words matter as much as the design. We develop messaging and content that explain what you do and why customers should choose you.

A Website That's Yours

Your website belongs to you. You have ownership of your content, domain, and website, with the flexibility to grow or make changes.

Built to Grow With You

Your needs will change. We build flexible WordPress websites that can evolve with your business, from new services and locations to additional functionality.

Website Design & AI Visibility

Built for the way people search today.

Google rankings aren't the only consideration anymore. AI-powered tools are changing how customers discover and compare businesses.

We build websites with clear content, thoughtful structure, and SEO foundations that support discoverability across traditional and AI-powered search.

Want to know how your business shows up in AI-generated answers and recommendations?

Custom brand photography

Your business deserves better than stock photos.

Most of our website packages include professional photography. We capture your people, your space, and the work you do, giving your website a look that's distinctly yours.

And those photos are yours to use across your advertising, social media, print materials, and more.

  • Shot for your brand.

    Lit and framed to match your site's look and voice — so every image feels like it belongs.

  • Yours to reuse everywhere.

    The same shoot fuels your social media, ads, print, and Google profile. One session, working across your whole marketing.

  • Show the real people behind your business.

    Real faces and real spaces tell visitors you're legitimate and instills confidence before they even realize it.

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Still on Squarespace or WIX?

Pssst...your template is showing!

DIY website builders have their place. But when your business needs custom functionality, more flexibility, or a website built around a real marketing strategy, those limitations start to show.

That's where we come in.

Columbia Basin Plumbing website displayed on multiple devices

Web Design Strategy

Don't skip the thinking.

Anyone can build a website these days. AI tools can spin one up in minutes. But building a website that actually supports your business takes more than picking a template and filling in the blanks.

Before we design anything, we get to know your business, your customers, and what you need your website to accomplish.

That groundwork shapes everything that follows.

Team presenting AI SEO strategy on whiteboard
  • Research

    We dig into your goals, your customers, and your competitors. No assumptions. No guessing. Just honest groundwork.

    Customer Personas Competitor Audit Goal Mapping

  • Strategy

    Research shapes the blueprint — who you're speaking to, how you're positioned, and what every page needs to say.

    Messaging strategy Site architecture Content planningConversion planning

  • Design

    Custom layouts, built around your brand, not a template thousands of other businesses are already using.

    Custom design Mobile-first UX Brand-matched

  • Build

    SEO and AI search optimization baked in from day one. Fast, accessible, and built to rank — not just to exist.

    Copywriting SEO built-in Search-friendly structure You own it

  • Launch & Beyond

    Fast changes, honest answers, and a team invested in your results...long after launch.

    Ongoing support Fast turnaround Real partnership

Website Design Packages

Choose the right foundation for your business.

Every website we build is custom, strategically designed, and built to perform. Our packages are designed to fit different business needs and goals.

Website Essentials

A professional place to start.

For businesses that need a quality website with the essentials covered.

What's included:

  • Professional WordPress website design

  • Mobile-responsive design for all devices

  • Streamlined website copywriting

  • Foundational on-page SEO

  • Contact forms and conversion-focused calls to action

  • Cross-device testing and launch support

Website Growth

Get more from your online presence.

For established businesses ready to invest in a more strategic online presence.

Everything in Essentials, plus:

  • Fully custom website design tailored to your brand

  • Competitor and market research

  • Website content strategy and professional copywriting

  • Keyword research and comprehensive on-page SEO

  • Conversion-focused website architecture and user experience

  • Enhanced schema markup and structured data

Website Advantage

Give your business a competitive edge.

For businesses ready to go further with advanced SEO, AI visibility optimization, expanded website content, and professional brand photography.

Everything in Growth, plus:

  • Advanced SEO and AI visibility foundations

  • Expanded service pages and supporting content

  • Conversational search and FAQ optimization

  • Business entity optimization and advanced schema

  • Technical SEO and crawlability review

  • Professional on-location brand photography

Included with every website

All of our websites are built with clear strategy, quality design, and search visibility in mind. Additional functionality and integrations can be added based on your business needs.

  • Content Management

    Easy-to-use WordPress website you can own and manage.

  • Mobile Friendly

    Looks and performs great on all devices.

  • Secure & Reliable Hosting

    Built with security, performance, and best practices.

  • Ready to Grow

    A flexible foundation for future content and marketing efforts.

A Local, Trusted Web Design Agency

Good websites. Good people. Real partnership.

We've been building websites for businesses in Tri-Cities and throughout Eastern Washington since 2012. We're a local team, and the people you meet are the people doing the work.

  • Direct access to your designers, developers, and strategists

  • Clear expectations, straightforward communication, and honest recommendations

  • A team that knows your business and supports you after launch

We take our work seriously, but we're pretty easy to work with. And we're interested in relationships that last well beyond the website launch.

Websites Launched

Healthcare, restaurants, nonprofits, e-commerce, construction, and more

Actively Hosted

Providing updates, maintenance, and support long after launch day

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Years in the Market

Embedded in the Tri-Cities community since day one

125+ 5-Star Reviews

When you do great work, people notice.

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

We have been working with Cougar Digital for 10 years and they have have been incredible to work with for all our website needs. They are professional and and we are very happy to continue working with them.

We’ve been working with Josh and the team at Cougar Digital Marketing & Design for over five years, and they have been an absolute pleasure to work with every step of the way. From helping us completely rebuild our website to re-shooting our entire product catalog, their support, creativity, and attention to detail have been outstanding. Our catalog photography project alone was a massive undertaking, from coordinating models and locations to photographing more than 300 unique items across a wide range of product and lifestyle scenes. Josh and his team handled every aspect of the project with incredible patience, professionalism, and attention to detail, and the final results exceeded our expectations. What we appreciate most about Cougar is that they truly take the time to understand our business, our brand, and what we’re trying to accomplish. Over the years, they’ve become much more than just a service provider. They’re a trusted partner, and we genuinely value the relationship we’ve built with Josh and the entire Cougar team. We highly recommend Cougar Digital Marketing & Design to any business looking for a creative, responsive, and reliable marketing partner that genuinely cares about its clients and the quality of its work.

The team at Cougar Digital Marketing are great to work with! They were very professional throughout the entire process of creating a beautiful website for me. Every member of the team I worked with was attentive to all of my questions/needs and they delivered exactly what I was hoping for in a website. I am so glad I found them!

Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.

The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!

Cougar Digital has truly exceeded expectations with their outstanding work on our website. From start to finish, their team demonstrated peak professionalism, creativity, and technical expertise. The design they crafted for our website is nothing short of spectacular. It perfectly captures the essence of our brand while ensuring a visually stunning and user-friendly interface. Every detail was meticulously planned and executed, resulting in a site that not only looks impressive but also functions seamlessly! 100% Recommend Cougar Digital to all businesses.

We recently Had Travis and his team build a custom website for our Boat Dealership. Nixons Marine.. Josh, Nick and Travis were awesome. We got tired of the common dealer site and they hit it out of park with our website. What a great project!! Thanks So Much for making it easy..

We had a great experience working with COUGAR DIGITAL for creating our website and helping us with our ongoing marketing needs. Ashley, did an exceptional job with the website. Josh created an awesome logo and branding bible for us, and Makayla's photos added a professional touch. Highly recommended for top-notch digital marketing solutions!

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

Website Design FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too. 

What’s your web design process like?
What platform do you build websites on?
How much does a website cost?
How long does it take to build a website?
Will my website be built with SEO in mind?
What if I need changes after my site is done?
Do I own my website when it’s finished?
How is Cougar Digital different from other web designers in the Tri-Cities area?

Digital Marketing for Busy Professionals

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Free Website Audit

Ready to find out where your website stands?

We offer a free 30-minute website review — no pitch, no pressure. Just an honest look at what's working, what isn't, and what a better website could do for your business.

Ryan Pierson

This team is awesome! They truly have most things figured out and thought through before you walk through the door. And the unknowns are easily resolved with their level of professionalism! We cant say enough about Ashley the design manager and Josh the photographer! They both made the process fun and easy and we were constantly surprised by the “WOW” factor! Thank you all and we look forward to future growth for both our small businesses.

Ryan Pierson

Spudnuts
spudnuts shop
Boiada Brazilian Grill website on various devices.
Perrian Lamothe

We’ve been working with Cougar Digital Marketing for almost 6 years, and they have consistently gone above and beyond for Boiada Brazilian Grill. Josh is amazing at graphic design and always brings our ideas to life in fun, creative ways. Travis and Ashley have done an exceptional job with every aspect of our new website build — from strategy meetings and design to training and development. Cougar is professional, timely, fun to work with, and they create outstanding content. We couldn’t be happier with our new website — it’s beautiful and easy for our team to edit and update. Highly recommend Cougar to any business looking for a true marketing partner!

Perrian Lamothe

Boiada Brazilian Grill
<a href="https://tourprosser.com/" target="_blank" style="color:#aa0432">Prosser Chamber of Commerce</a>

We absolutely loved working with Cougar Digital on the launch of our new website and throughout several incredible photo shoots. From start to finish, their team was creative, responsive, and truly understood our vision.

Digital marketing website design for Prosser tourism