What’s your web design process like?

We start with a deep-dive meeting to learn about your business, your audience, and your style preferences. This conversation helps us build a site that not only looks great but actually works for you. From there, we create an initial homepage concept so you can see the direction before we build everything out. Once that’s approved, we move into full-site development, keeping you in the loop every step of the way. You’ll have a chance to review the site at key milestones and give feedback throughout the process. Before launch, we test the site thoroughly across devices, make sure it’s mobile-friendly, and fine-tune every detail. Our goal is to make sure you feel confident in the final product—and know exactly what to expect at every stage.

What platform do you build websites on?

We build all our websites on WordPress. It’s the most widely used platform in the world for a reason—it’s powerful, flexible, and easy for our clients to manage on their own after launch.

How much does a website cost?

Pricing depends on the size, features, and functionality your site needs. A simple service-based website will cost less than a fully custom build with e-commerce, for example. We’ll talk through your goals and give you a clear, straightforward quote.

How long does it take to build a website?

Most websites take 8 to 12 weeks from start to finish. The timeline can vary based on content needs, revisions, and how quickly we get feedback from you. We keep things moving with regular check-ins and a clear process.

Will my website be built with SEO in mind?

Yes—every site we build starts with a strong foundation for search engine optimization. That includes things like proper heading structure, mobile responsiveness, image optimization, schema markup, and keyword-ready metadata. We also pay close attention to how your site will perform in both traditional search and newer AI-powered search results. While full-scale SEO strategy is not a one-and-done thing, we make sure your site is set up to compete from day one. That way, you're not just getting a good-looking site—you’re getting one that’s built to be found.

What if I need changes after my site is done?

You’ll get an hour of personalized website training after launch so you can make simple updates yourself—like swapping photos, editing text, or posting a blog. But if you’d rather not mess with it, we’re happy to handle changes for you at our hourly rate. And here’s the part that sets us apart: we’re fast. Most website updates are completed within a week of your request. You won’t be left waiting or wondering when something will get done. Our team stays responsive so your site stays fresh and functional without the back-and-forth delays you might get elsewhere.

Do I own my website when it’s finished?

Yes. 100%. When your site is complete, it’s yours to keep. We don’t do leased websites, and we’ll never hold your domain name or hosting hostage. Your domain is a core part of your brand identity—you should have full control over it, and we’ll make sure you do. That also means you’re free to move your site or switch providers in the future, no strings attached. Of course, we hope you’ll stick with us for ongoing support—but that should be your choice, not a requirement. We build long-term relationships by being helpful, not by locking people in.

How is Cougar Digital different from other web designers in the Tri-Cities area?

We don’t just build websites—we get to know your business. Every project starts with a strategy session where we dig into your goals, your customers, and what your website actually needs to do. That foundation shapes every decision we make, from design to content to functionality. Our sites are built to convert, not just look good. And because we’re a small, focused team, we stay highly responsive—no endless email chains or waiting weeks for changes. You’ll always know who to call and what’s happening next. At the end of the day, we’re not just here to deliver a website. We’re here to build something that moves your business forward.

Digital Advertising

Your future customers are online. Are they finding you?

Whether you're starting from scratch or starting over, you're in the right place.

Are your competitors showing up more often than you?
Are you spending money on advertising without a real picture of what's working?
Are you unsure where to even start with digital advertising?
Do you have a strategy behind your ad spend, or are you just guessing?
Bottom line: Is your business growing as fast as you want it to?

Digital Advertising Strategy

The platform isn't the problem — your strategy is.

We hear two stories a lot:

"I've never done this before."
You know your customers are online. You just don't know where to start, what to spend, or which platforms actually make sense for your business.

"I've tried it and it didn't work."
You ran ads. You got reports. You got impressions. You didn't get much else — and you're not sure what went wrong.

Both are more common than you'd think. And both point to the same root problem.

Two colleagues discussing project on laptop

Digital Advertising Strategy

Running ads without a solid strategy is a waste of your marketing dollars.

A real marketing strategy means:

Knowing exactly who you're trying to reach
Understanding where they are in their buying process
Saying the right thing at the right moment — not just showing up

Done right, digital advertising keeps your business visible from "I've never heard of them" all the way to "I'm ready to buy." That's what we build.

Let's Talk Strategy

How Digital Advertising Works

The best strategies reach people throughout the customer journey.

The old sales funnel is dead. Real customers don't move in a straight line — they search, get distracted, come back, read reviews, ask a friend, and eventually decide. But even in a non-linear journey, there are distinct moments where the right ad can make a real difference.

The goal isn't to push people through a funnel — it's to be there at every moment that matters, however they get there.

Awareness: They don't know you yet.

Before anyone can choose you, they have to know you exist. This is about showing up for the right people before they're even actively looking — so when the need hits, you're already familiar.

Consideration: They're looking around.

Now they have a need and they're researching. This is where being visible when someone searches for exactly what you offer becomes critical — and where staying in front of people who've already found you keeps you in the running.

Research & Discovery They're going deep.

They're comparing options, reading reviews, visiting websites, asking for recommendations, and circling back again. This stage can last days or weeks. Businesses that stay visible throughout this loop are the ones that make the short list.

Decision They're ready to act.

All that visibility pays off here. The right message at the right moment — a strong offer, a clear next step, an ad that speaks to someone ready to decide — can be the difference between them choosing you or your competitor.

Loyalty They've already bought.

This is where most businesses check out. But a customer who's had a great experience is one of the most valuable audiences you can advertise to. They refer people, come back, and keep your brand alive in conversations you'll never see.

Want to dig deeper?

We wrote an in-depth blog post about how the modern customer journey works.

Read it

Marketing Budget Calculator

How much should you spend on marketing?

Find out in 30 seconds

Laptop displaying online business budget calculator.

Why Cougar Digital Marketing?

13+ years of campaigns built around real goals.

We're not a national agency routing your account through layers of people. We're a local team with a genuine stake in seeing the businesses here succeed.

Campaigns built for your specific goals

Because there's no such thing as a one-size-fits-all digital advertising strategy.
Direct access to your team

No account managers, no handoffs. Direct access to the team actually running your campaigns.
Honesty and transparency above all

Real numbers, plain-English reporting, and real transparency when it comes to what's working and what isn't.
A partner, not just an agency

We're invested in what happens after the campaign goes live — not just in delivering a thing and moving on.

Let's Talk

Digital Advertising Case Study for a Tri-Cities Auto Repair Shop

What happens when you pair a new, modern website with a hyper-focused Google Search Ads strategy?

leads in the first year alone

The right tool for the right moment.

There's no "best" platform to run digital ads on. There's the right one for your goals and where your customers actually spend time.

Google Search Ads

You either show up when someone searches for what you offer, or your competitor does. High intent, low waste — this is the most direct form of digital advertising there is.

Facebook & Instagram Ads

Reach the right people before they're ready to buy — and stay connected with existing customers and warm leads while you're at it. Powerful targeting, wide reach, full funnel.

YouTube Video Ads

Video lets people get a feel for who you are in a way static ads can't. YouTube puts that in front of a large, targeted audience at exactly the right stage.

Streaming TV Ads

Streaming TV ads put your brand in living rooms with digital-level targeting and none of the traditional TV price tag. Most of your competitors aren't here yet.

Display Advertising

Targeted ads served across thousands of sites and apps, based on who your audience is. Built for longer buying cycles where multiple touchpoints matter.

AI-Optimized Campaigns

The latest AI-driven ad tools automatically optimize placements, audiences, and spend across multiple channels at once. Powerful when guided by the right strategy — flat-out wasteful without it.

Let's Talk

125+ 5-Star Reviews

Don't take our word for it.

I used Cougar Digital Marketing for a personal Christmas gift in 2024. Josh was professional, friendly, and helpful throughout the whole process from setting up location and time for photos, to helping me through the purchasing process to get the photos printed. The Christmas gift was my father's favorite this year-- thank you , Cougar Digital Marketing!

Hannah Ahmann

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

Susan Faulkner

Very easy to work with and extremely professional. Cougar Digital was able to take our vision and make it a reality as well as making it easy and seamless. I would highly recommend Cougar Digital to anyone!

Sara Schwan

I asked Cougar Digital to create a logo for my organization and make my handmade and very rinky-dink brochure and booklet look professional. They came through with flying colors. They gave me several options for a logo, listened carefully to my feedback and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Their team helped me narrow down the important information, put it in an order that made sense and then make it look fantastic. Everyone who has seen the finished product has been so impressed. Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch (through no fault of their own). I would give Cougar Digital my highest recommendation.

Linda Estes

We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.

Steffan Brown

Great company! Love how quickly Josh responds to our needs, questions and requests! Highly recommend them

Kathy Smart

Great work and very professional! Thank you!

A Mall

Cougar Digital has been so incredible to work with! They are always able to turn our words and ideas into a beautiful finished product quickly. The staff is responsive and professional and we love working with Josh. He is a true artist and always delivers a stunning product. Thank you Cougar!

Perrian LaMothe

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

COHO Services

Cougar Digital should be your only call for web design. I would give them 6 stars if I could. #Silverline

Brad Tapani

We recently had the pleasure of working with Cougar Digital Marketing for a photography/video project, and we couldn’t be more impressed. From start to finish, their team was professional, creative, and incredibly easy to work with. We highly recommend!

Da Bella 2

It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!

Mariel Gentges

Josh created a style guide for us to help with consistency throughout our agency. He did a great job creating the guide with little information. He did a great job explaining everything to us. He went above and beyond troubleshooting a zip file issue. Our services with Josh Kandle were 5-star service! He was kind, patient, thoughtful with his work and helpful with creativity in our style guide as well and assisting with technical difficulties. Thanks again Josh!

Ashley Lechner

Working with Cougar Digital on our logo design was fantastic! Their creativity, professionalism, and attention to detail brought our vision to life, delivering a result that exceeded our expectations. Highly recommend their team!

Greenworks Llc

Cougar Digital provides excellent follow through on all our projects. We trust them with developing solutions for our email marketing campaigns, graphic design, and collateral creation. Their designs are used by our partners nationally. We count on them for specific website support work and they always come through for us. They are solution oriented and their upbeat, friendly customer service is unparalleled.

Salem Thompson

Greatly appreciate the work that Josh and the Cougar Digital Marketing team did for our organization. We had a vague vision and they were able to make it better than we could have imagined. Appreciate their flexibility to work with us on a short turnaround and their suggestions for making the best video possible.

Susan Lester

Cougar Digital Marketing & Design does outstanding work. Prosser School District has utilized their expertise on multiple occasions to assist in communicating our message. They are easy to work with and most importantly, they deliver!

Matt Ellis

COHO Services

Great company, great people. Vision matched expectations!

Dane Swenson

The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!

Melinda

Cougar Digital has been great to work with! With their support we have seen significant improvement with our marketplace campaigns.

Michael Hickey

I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!

David Kaylor

We had a great experience working with COUGAR DIGITAL for creating our website and helping us with our ongoing marketing needs. Ashley, did an exceptional job with the website. Josh created an awesome logo and branding bible for us, and Makayla's photos added a professional touch. Highly recommended for top-notch digital marketing solutions!

Stephanie VanArsdale

Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.

Matt Ramsey

Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!

Amanda Everett

The Review Manager service from Cougar Digital Marketing & Design is terrific! I have wanted to get reviews for years but felt awkward about asking. This service makes it easy, and the response has been phenomenal! 5 Stars and more!!

George Hefter

Ordered new business cards and was extremely pleased with the speed and service! Definitely recommend for your next marketing push!

MOODY LOGiC

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

Josh Gardner

Working with Josh at Cougar Digital Marketing & Design was an excellent experience! The process was incredibly collaborative, allowing us to bring our vision for the Pasco School District Career Guide to life. Josh listened to our ideas, provided valuable insights, and worked tirelessly to ensure the final product exceeded our expectations. We are thrilled with the outcome and can't wait to share our new Career Guide with our students and families. Highly recommend Cougar Digital for any design and marketing needs!

Laura Jones

We had a short timetable and a limited budget. The end result was great. Working with the Cougar Digital team made the project very enjoyable.

Kris Thomas

Travis, Josh and everyone at Cougar Digital have been super to work with. They have become a partner in our business. Our web design and online media presence has greatly improved by implementing their recommendations. They go the extra mile.

Brad Toner

Fantastic service! Cougar Digital gave me very professional one-to-one couching! This is making a significant impact on my projects!

Eloy Espinoza

Couldnt be happier with Cougar Digital! They crushed our websites!

Kory Ellison

It is always a pleasure working with Cougar Digital, especially with Josh and Mykaela. It's been a very good partnership with them. Very professional, always available for any questions or inquiries. Looking forward for more years of partnership.

Liza Clitar

Josh did a great job on my headshot. He provided a timely appointment and spent the time to make sure he got the best shot. He was even willing to try several different locations. I would recommend him for anybody looking to update the professional photos.

Vanessa Perez

Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.

Bryan Smith

These guys are top notch! Very knowledgeable and helpful!

Preston House

We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!

Shelby Moore

We needed to update our website and Josh at Cougar Digital was very responsive, helpful, and capable. Our refreshed website looks great! -Jennifer Williamson Forster, Executive Director, South Sound Reading Foundation.

Jennifer Williamson Forster

Cougar Digital Marketing ROCKS! I've worked with Travis and Josh from the very beginning. These folks know their stuff and do a fantastic job with website design & promotion, digital photography and so much more. Their services are very reasonably priced and they know how to GET RESULTS. Great BANG for your marketing BUCK. Look no further that Cougar Digital - these folks will take good care of you.

chris barnes

Cougar Digital is a top notch company. As a business owner you have to be sure that the dollars you are spending are worth the result. All too often we are promised things that never materialize. These guys deliver and they make it easy. I am not computer savvy and I'm sure asked dumb questions. They took all the time necessary to help make sure I understood and was comfortable. Great people too. Highly recommend.

JDC Toone

Great company, great people. Vision matched customer expectation!

Dane Swenson

Cougar Digital has truly exceeded expectations with their outstanding work on our website. From start to finish, their team demonstrated peak professionalism, creativity, and technical expertise. The design they crafted for our website is nothing short of spectacular. It perfectly captures the essence of our brand while ensuring a visually stunning and user-friendly interface. Every detail was meticulously planned and executed, resulting in a site that not only looks impressive but also functions seamlessly! 100% Recommend Cougar Digital to all businesses.

Miranda Metal Buildings LLC.

Awesome experience working with Josh on a 25th anniversary video of my wedding photos set to music. Couldn’t be happier with the finished product. Thank you Cougar Digital and Josh!

Karena Morris

Service is the difference!! Ashley is super sharp and ahead of the curve but the real value is access and responsiveness. Other providers I have had were great until they got paid then very slow to respond to updates and changes I needed. Ashley is lighting in a bottle and handles updates and changes with urgency as well as keeps us informed of new emerging opportunities to consider. Highly reccomend. It would be a Mistake not to give her a meeting before deciding who to partner with.

Marks Jewelry Co.

Cougar Digital has been extremely easy to work with. The owner and staff are all courteous and friendly. We're really happy with our experience with the whole team and their overhaul they did on our website. I would definitely recommend them if you're needing to update your website. They've been great and are always happy to help!

Jessie Riggle

Josh Kandle was absolutely terrific to work with and the quality of his product is outstanding. Josh made great use of our time and was very collaborative for our project. I would highly recommend Cougar Digital Marketing they produce great product at awesome value. Cheers, George Stanley General Manager Audi/BMW Tri Cities

George Stanley

Josh was fantastic to work with! He took Real Estate photography photos on the 14th, and had all of them beautifully edited and back to me in 24 hours! Highly recommend his services!

Sonya Waddington

Working with the Cougar Digital Marketing team was an absolute delight. Truly good people who are VERY skilled at what they do. Running a large regional food company, it's a blessing to work with an experienced digital team here locally, and not have to seek services in the Seattle or Portland market. I highly recommend working with Cougar Digital!

Hilary Carlson

Our website turned out great! Nick was super easy to work with really made the process a breeze. Josh was our photographer for our website, after seeing the results from the first shoot we had to schedule for another! The pictures turned out better than imagined. Josh did a great job staying out of our crews way but managed to catch all the action with great detail. 10/10 would recommend to anyone!

Dylan

Digital Advertising FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too.

How much should I budget for online advertising?

That depends on your goals and how competitive your industry is—but we’ll help you find a smart place to start. We’ll never push you to spend more than you’re ready for, and we’re upfront about where your budget is going. Whether you want to test the waters or scale up, we’ll build a plan that fits.

Check out our marketing budget calculator for a ballpark starting range →

How will I know if my ads are working?

That depends on what you’re trying to accomplish. A brand awareness campaign is going to look different than a lead generation campaign—because success means different things. If you’re focused on getting your name out there, we’ll look at reach, impressions, video views, and engagement. If you’re aiming for leads or sales, we’ll track clicks, form submissions, calls, and conversions.

That’s why strategy matters. Before we launch anything, we’ll talk through your goals and set clear expectations about what success looks like. Then we’ll send you monthly reports with real numbers—not just marketing jargon—and walk through the results together. You’ll always know where things stand, and what we’re doing to make them better.

How soon will I start seeing results?

Why do I need different types of ads? Shouldn’t one be enough?

Because most people don’t go from “never heard of you” to “take my money” in one click. The customer journey isn’t linear—it usually takes multiple touchpoints to build awareness, earn trust, and prompt action.

That’s why a strong ad strategy usually includes more than one type of campaign. For example:

Awareness ads introduce your brand to new people.
Consideration ads speak to people who already showed interest (like visiting your site).
Remarketing ads follow up and give them a reason to come back.
Nurture campaigns keep you top of mind over time.

We build your campaigns to work together—so your future customers don’t just see you once and forget. They see the right message, at the right time, in the right place.