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Brand Development

Your brand talks before you do. What's it saying?

Before someone reads a review, visits your site, or calls — they've already formed an impression. A strong brand builds trust fast. A weak one creates doubt. There's no in-between.

  • Does your logo still match the business you've built?
  • Do your colors, fonts, and messaging match across your website, social, and print?
  • When someone asks what makes you different, do you have a real answer?
  • Would a stranger trust you before they knew anything else about you?
  • Bottom line: Is your brand doing the work for you — or working against you?

What is a Brand?

Your brand is either an asset or a liability.

"We're starting from scratch."

You have a business name, maybe an idea for a logo. Nothing is locked in. You want to build the identity correctly before anything goes public — because you know it's harder to fix later than to get right now.

"We've outgrown what we started with."

The business has evolved — bigger clients, more services, a real team. The brand still looks like the version you put together on a budget when you were just getting started. It no longer reflects where the company actually is.

"We've got a brand...sort of."

There's a logo somewhere. But the colors on the website don't match the business cards. The social profiles each look slightly different. Nobody's following any real guidelines because there aren't any. It's a mess, and you know it.

Wherever you're starting, the goal is the same: an identity that actually reflects who you are and shows up consistently everywhere your business appears.

Our Approach

Brand development, built to scale with your business.

Your brand should evolve as your business does. We build identities that work today and leave room to grow — not designs that lock you into one moment in time.

logo design

Our Work

Dozens of brands built across Eastern Washington.

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Brand Visibility Quiz

Is your brand helping or hurting your online visibility?

Take the Brand Visibility Quiz to see how your brand is performing across recognition, online presence, and content. You’ll get a score, a clear read on what’s working, and practical next steps for what to improve first.

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Why Cougar Digital Marketing?

Design built around your business — not a template.

We take the time to understand what you do, who you're trying to reach, and what you want people to feel when they encounter your brand — before a single concept gets drawn. That's the difference between an identity that looks nice and one that actually works.

  • Discovery that digs into your audience, positioning, and goals before design starts

  • Brand strategy before colors, fonts, or logo concepts

  • Built to work across your website, social, print, signage, photo, and video

  • Designed by the same team that can carry your brand into the rest of your marketing

  • Practical brand guidelines your team can actually use

  • Strategy, design, content, photo, video, and web thinking under one roof

Linda Estes

"They gave me several options for a logo, listened carefully to my feedback, and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Everyone who has seen the finished product has been so impressed."

Linda Estes

two marketers working on search engine optimization

125+ 5-Star Reviews

When you do great work, people notice.

Service is the difference!! Ashley is super sharp and ahead of the curve but the real value is access and responsiveness. Other providers I have had were great until they got paid then very slow to respond to updates and changes I needed. Ashley is lighting in a bottle and handles updates and changes with urgency as well as keeps us informed of new emerging opportunities to consider. Highly reccomend. It would be a Mistake not to give her a meeting before deciding who to partner with.

Josh was quick to reply and great to work with. I would highly recommend and look forward to the next opportunity we get to work with him.

Cougar Digital should be your only call for web design. I would give them 6 stars if I could. #Silverline

Great company! Love how quickly Josh responds to our needs, questions and requests! Highly recommend them

I asked Cougar Digital to create a logo for my organization and make my handmade and very rinky-dink brochure and booklet look professional. They came through with flying colors. They gave me several options for a logo, listened carefully to my feedback and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Their team helped me narrow down the important information, put it in an order that made sense and then make it look fantastic. Everyone who has seen the finished product has been so impressed. Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch (through no fault of their own). I would give Cougar Digital my highest recommendation.

Couldnt be happier with Cougar Digital! They crushed our websites!

The Review Manager service from Cougar Digital Marketing & Design is terrific! I have wanted to get reviews for years but felt awkward about asking. This service makes it easy, and the response has been phenomenal! 5 Stars and more!!

The team at Cougar Digital Marketing are great to work with! They were very professional throughout the entire process of creating a beautiful website for me. Every member of the team I worked with was attentive to all of my questions/needs and they delivered exactly what I was hoping for in a website. I am so glad I found them!

Josh Kandle was able to complete a wonderful presentation to my Introduction to Business class at Columbia Basin College. He brought to life the world of Marketing on the internet and how to use it effectively and consistently. The students left the presentation with knowledge they could go out and use immediately. He was great!

Had a great experience with Cougar Digital. We lost our photographer last minute and called Cougar Digital and they stepped up and really did a bang up job for us. Plus their WSU Alum and that added good fun to the shoot. Super appreciate these guys and recommend them to anyone. #AGENT509

These guys are top notch! Very knowledgeable and helpful!

Josh Kandle has changed the way we gain new customers by drastically improving our SEO. If you are static in your internet leads Josh can fix that. In the past week the phone just keeps ringing. Good job Josh.

Travis Hartliep and his crew are amazing! I worked with Josh on designing a book cover and he was great... was willing to work through numerous changes and updates, suggested helpful things to push the project along, and was very patient and courteous. We came in on budget and on time for the project and the end result was fantastic. I highly recommend Cougar Digital for any and all of your design and marketing needs.

Cougar Digital took the time to get to know our firm and our marketing goals before shooting any video. This made the video production process smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance between respecting the time of their customers and getting the customer exactly what they want.

We have nothing but great things to say about Cougar Digital Marketing! Travis took the time to understand our goals, worked around our schedule, and went above and beyond to make our vision come to life. Ashley was a whiz and was always available when we needed her. Our site turned out better than we imagined. Can't recommend them enough.

Cougar Digital is a top notch company. As a business owner you have to be sure that the dollars you are spending are worth the result. All too often we are promised things that never materialize. These guys deliver and they make it easy. I am not computer savvy and I'm sure asked dumb questions. They took all the time necessary to help make sure I understood and was comfortable. Great people too. Highly recommend.

Cougar Digital Marketing & Design assisted us in developing a logo for our apple fruit development project. Their creativity, knowledge, guidance, and patience through the process was remarkable. We are very happy with the resulting concept and image. We highly recommend Josh and Travis at CDMD for your media marketing needs.

We love Cougar Digital! We have worked with them on various projects - rack cards, posters, banners, even a couple commercials. They're friendly, helpful, creative, and truly and do great work. We would recommend them to anyone!

We recently had the pleasure of working with Cougar Digital Marketing for a photography/video project, and we couldn’t be more impressed. From start to finish, their team was professional, creative, and incredibly easy to work with. We highly recommend!

Cougar Digital Marketing ROCKS! I've worked with Travis and Josh from the very beginning. These folks know their stuff and do a fantastic job with website design & promotion, digital photography and so much more. Their services are very reasonably priced and they know how to GET RESULTS. Great BANG for your marketing BUCK. Look no further that Cougar Digital - these folks will take good care of you.

Always a pleasure to work with the Cougar Digital Marketing & Design team! They excel in creativity, effectiveness and efficiency.

Josh created a style guide for us to help with consistency throughout our agency. He did a great job creating the guide with little information. He did a great job explaining everything to us. He went above and beyond troubleshooting a zip file issue. Our services with Josh Kandle were 5-star service! He was kind, patient, thoughtful with his work and helpful with creativity in our style guide as well and assisting with technical difficulties. Thanks again Josh!

We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.

Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!

Josh has a great eye and delivers on what he promises. Easy to work with and very responsive.

We had a great experience working with COUGAR DIGITAL for creating our website and helping us with our ongoing marketing needs. Ashley, did an exceptional job with the website. Josh created an awesome logo and branding bible for us, and Makayla's photos added a professional touch. Highly recommended for top-notch digital marketing solutions!

We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!

Cougar Digital Marketing & Design does outstanding work. Prosser School District has utilized their expertise on multiple occasions to assist in communicating our message. They are easy to work with and most importantly, they deliver!

Cougar Digital has been an outstanding company to work with. Excellent customer service, response time & product! Highly recommend!

Josh Kandle and his team did a great job educating us about the importance of up-to-date digital tools, and how quickly out-of-date solutions can hinder our on-line reach. The solutions he offered were more than fairly priced, paid immediate dividends, and I am happy to refer him to any business in need of a productive digital marketing program.

Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!

So great to have a guy like Josh and the Cougar Digital team in your corner. Professional, fast, and awesome to work with.

I recently had an opportunity to choose a web designer to re-vamp and optimize Stepping Stones Alliance's website. Having worked with Cougar Digital before they were my choice for this project. I'm so glad they were able to work with us! The entire process from first meeting to re-launch of the site was stellar. They are quick to respond, listen to feedback, professional and clear in their communications, and spot-on with fulfilling the client desires. The entire team was great to work with along the way and I appreciated the high level of customer service at every point. Not only will I continue to work with them for all our organization's website needs, but I will recommend them to anyone looking for website and marketing projects.

Cougar Digital has been great to work with! With their support we have seen significant improvement with our marketplace campaigns.

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Sonar Insights had the pleasure of partnering with Cougar Digital Marketing & Design, LLC on two separate occasions - a video campaign for the Benton Franklin Census 2020 and a video for a client. It was a big undertaking to take the script sand creatively execute on them. Josh Kandle and his team did a masterful job at realizing the vision for the projects with a fantastic end product. Could not be more pleased!

Very easy to work with and extremely professional. Cougar Digital was able to take our vision and make it a reality as well as making it easy and seamless. I would highly recommend Cougar Digital to anyone!

Josh at Cougar Digital built us a beautiful website! He and Travis are wonderful to work with and made the whole process easier than I imagined it would be. I would recommend them to anyone that wants a great, quality website

Awesome local digital agency. Their webdesign capabilities and customer rapport is super impressive. Loved working with Travis and Josh!

Awesome experience working with Josh on a 25th anniversary video of my wedding photos set to music. Couldn’t be happier with the finished product. Thank you Cougar Digital and Josh!

Josh did a great job making a couple of highlight videos for me. Easy to work with and prompt service

I originally had a very basic logo for my business, but after Travis, at Cougar Digital, kicked it up a few notches, now it really stands out! I have used them for a number of graphics projects since, including business card and rack card designs and I am always impressed with what they produce! They are very easy to work with as well.

Great work and very professional! Thank you!

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

I used Cougar Digital Marketing for a personal Christmas gift in 2024. Josh was professional, friendly, and helpful throughout the whole process from setting up location and time for photos, to helping me through the purchasing process to get the photos printed. The Christmas gift was my father's favorite this year-- thank you , Cougar Digital Marketing!

Fantastic service! Cougar Digital gave me very professional one-to-one couching! This is making a significant impact on my projects!

Josh Kandle was excellent to work with on remaking our branding guidelines, etc. He was helpful, patient and his work was outstanding. Thanks Cougar Digital and Josh for making this process so great.

We are SO grateful with Josh from Cougar Digital! We are a community workspace and Josh came in and took some fantastic pictures of our brand new space! We are very pleased with the work that he did!

Brand Development FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too. 

What’s the difference between a logo and a full brand identity?
What does your brand development process look like?
How long does a brand development project take?
I already have a logo — do I need a full rebrand?
How much does a logo or brand identity cost?
Do you work with businesses outside the Tri-Cities?

Digital Marketing for Busy Professionals

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

Ready to Get Started?

Let's talk about your brand — where it is, and where it needs to go.

We'll look at what you have, what it needs, and what a project actually looks like in scope and timeline — before you commit to anything.