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Branding & Graphics

Your brand is the first thing people judge. Make sure it's saying the right thing.

Whether you're starting from scratch or finally retiring that logo your cousin designed in 2011 — your visuals should reflect the business you've built, not the one you started with.

  • Does your logo look like it came from a template — or like it was made for you?
  • Is your branding consistent everywhere, or a little different on every platform?
  • When someone sees your business card, your truck, and your website — do they look like the same company?
  • Bottom line: Does your brand make the right first impression every time?

Digital Advertising Strategy

Before people read a word, your brand has already made an impression.

Before anyone reads your tagline, visits your website, or calls your number, they've already formed an opinion based on how your business looks. That's not shallow — that's just how it works.

Inconsistent branding — different fonts here, an off-color logo there, outdated materials across the board — tells customers you haven't thought carefully about your business, even if your actual work is excellent.

We fix that. From logo to guidelines to every piece your business puts in front of people, we make sure it all looks like the same intentional company.

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team blog

Graphic Design Services

From your logo to your lobby, we design the pieces your business actually uses.

Your brand does not live in one place. It shows up on your website, in your ads, on your business cards, across your social media, on your signs, in your proposals, and sometimes on the side of a truck.

So no, “just make it look nice” is not really the goal.

The goal is to make everything look connected, professional, and easy to recognize.

Logo design

Custom logo built from a brand strategy session — not a template. Delivered in every format you'll ever need.

Brand guidelines

Clear, usable guidelines for your logo, colors, fonts, spacing, and visual style.

Brochures & flyers

Printed pieces that explain what you do without looking like they were built in a rush before a trade show.

Business cards & stationery

Business cards, letterhead, envelopes, and branded materials that all feel like part of the same system.

Banners & signage

Trade shows, storefronts, events, displays, and large-format pieces that need to be clear, readable, and on-brand from a distance.

Social media graphics

Branded templates, profile graphics, campaign visuals, and social media assets that make your online presence look intentional instead of pieced together.

Menus, catalogs, and sales materials

Information-heavy pieces that need to look good and help people make decisions. Pretty is nice. Useful is better.

Mailers & postcards

Direct mail that stands out for the right reasons and gives people a clear next step.

Need it printed too? We handle that in-house — no extra vendor, no file-upload headaches.

Brand Development

When your brand is cohesive, every piece of marketing works harder.

We don't just design things. We start by understanding your story — what you do, who you serve, and what makes you different. From there, everything we build reflects that clearly and consistently.

A strong brand isn't about looking fancy — it's about looking intentional. When your truck, your website, your social posts, and your business cards all feel like the same company, customers trust you faster.

  • Discovery session to understand your business, goals, and audience

  • Logo design (primary, secondary, icon variations)

  • Color palette, typography, and usage guidelines

  • Brand voice and messaging framework

  • Social media identity package

brand development

Brand Refresh & Rebranding

Your business has grown. Your brand should show it.

A rebrand isn't about chasing trends — it's about making sure your brand identity still represents the business you've built. If your logo, colors, or materials feel like they belong to a different chapter, it's probably time.

Common reasons businesses come to us for a rebrand: an ownership change, significant service expansion, an outdated look that no longer reflects your quality, inconsistent branding across platforms, or an identity that made sense when you started but doesn't anymore.

We approach every rebrand as a business strategy project first, design project second. The visuals follow the story — not the other way around.

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Brand Visibility Quiz

How strong is your brand, really?

Take our free Brand Visibility Quiz and get a clearer look at where your brand, website, content, local presence, and reputation stand right now.

It is practical, quick, and a lot more useful than guessing.

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Steve Haizlip

Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digital has completed for us over the years. They are professional, punctual, very creative and so easy to work with.

Steve Haizlip

New Leaf Creations

Why Cougar Digital Marketing?

Graphic design backed by the whole marketing picture. Your brand has to work in more places than a logo file.

A logo is not the finish line. It has to work on your website, business cards, social graphics, ads, signage, brochures, and everything else your customers see.

That’s where Cougar Digital is different.

We design with the full picture in mind, because we’re often building the full picture, too. Your brand identity, website, print materials, social media, photography, video, and advertising can all stay connected instead of drifting into twelve slightly different versions.

No disconnected handoffs. No mystery files. No “why does this look different everywhere?” Just a clear, consistent brand built to support the full marketing picture.

Why work with Cougar Digital's graphic design team?

  • You work with the same team across brand, web, print, social, photo, video, and ads.

  • Your designer understands your business goals, not just the design request.

  • There's no confusion between your graphic designer, printing, and other vendors.

  • Your creative work is built for long-term marketing, not just one good-looking deliverable.

  • You work with a local team that can stay involved after the first project.

Branding & Graphic Design Reads

Learn more. Grow faster.

Quick, useful reads to help you think bigger and market smarter.

125+ 5-Star Reviews

When you do great work, people notice.

Travis Hartliep and his crew are amazing! I worked with Josh on designing a book cover and he was great... was willing to work through numerous changes and updates, suggested helpful things to push the project along, and was very patient and courteous. We came in on budget and on time for the project and the end result was fantastic. I highly recommend Cougar Digital for any and all of your design and marketing needs.

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

Josh was extremely knowledgeable in all things digital!! Thank you!!

Cougar digital has been an awesome! Basin Pacific Insurance could not be more happy about the work that they have done, the personal experience, and the creative ideas! Keep up the good work! Josh Toner/ Basin Pacific Insurance

Josh was fantastic to work with! He took Real Estate photography photos on the 14th, and had all of them beautifully edited and back to me in 24 hours! Highly recommend his services!

Great company! Love how quickly Josh responds to our needs, questions and requests! Highly recommend them

Josh has a great eye and delivers on what he promises. Easy to work with and very responsive.

These guys are top notch! Very knowledgeable and helpful!

Working with the Cougar Digital Marketing team was an absolute delight. Truly good people who are VERY skilled at what they do. Running a large regional food company, it's a blessing to work with an experienced digital team here locally, and not have to seek services in the Seattle or Portland market. I highly recommend working with Cougar Digital!

I really love the team approach with Travis and the group, they are very professional, organized, and skilled at what they do. I wish I had employed them for my website and advertising years ago. I regret spending so much money trying to do it on my own or with cheap services that took my money and did nothing. I feel like they are MY team, and I feel I'm not alone trying to achieve my business goals to get my services out to the public.

Cougar Digital has been so incredible to work with! They are always able to turn our words and ideas into a beautiful finished product quickly. The staff is responsive and professional and we love working with Josh. He is a true artist and always delivers a stunning product. Thank you Cougar!

Cougar Digital has truly exceeded expectations with their outstanding work on our website. From start to finish, their team demonstrated peak professionalism, creativity, and technical expertise. The design they crafted for our website is nothing short of spectacular. It perfectly captures the essence of our brand while ensuring a visually stunning and user-friendly interface. Every detail was meticulously planned and executed, resulting in a site that not only looks impressive but also functions seamlessly! 100% Recommend Cougar Digital to all businesses.

Great work and very professional! Thank you!

Josh did a great job making a couple of highlight videos for me. Easy to work with and prompt service

Had a great experience with Cougar Digital. We lost our photographer last minute and called Cougar Digital and they stepped up and really did a bang up job for us. Plus their WSU Alum and that added good fun to the shoot. Super appreciate these guys and recommend them to anyone. #AGENT509

Great company, great people. Vision matched customer expectation!

Travis and his team are amazing. They were quick to communicate, completely understood what we were looking for, and delivered an amazing product by the deadline requested. We can’t recommend them enough!

Josh was easy to work with. He returned my calls and emails promptly! And he did amazing job. I will not hesitate to reach out to him again for up coming projects!

I asked Cougar Digital to create a logo for my organization and make my handmade and very rinky-dink brochure and booklet look professional. They came through with flying colors. They gave me several options for a logo, listened carefully to my feedback and then sent me exactly what I wanted when I myself didn't know what it was I exactly wanted. Their team helped me narrow down the important information, put it in an order that made sense and then make it look fantastic. Everyone who has seen the finished product has been so impressed. Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch (through no fault of their own). I would give Cougar Digital my highest recommendation.

Great company, great people. Vision matched expectations!

We highly recommend Cougar Digital Marketing for their exceptional marketing services. We used them initially to build our new website for our commercial and residential General Contracting company, and we signed on with them for future partnership hours. We have been pleased with the seamless results Travis's company has provided us. The team's collaboration and communication with the website designer, Ashlie, the marketing guru, Josh, and the photographer, Mykayla, were ALL GREAT. Having these marketing resources under one roof has made our transition from our last website company, much easier than expected. Their prompt availability and amazing support made the entire experience enjoyable. We are extremely satisfied with the results and grateful for their partnership and guidance!

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

Josh and his crew go above and beyond. He offers very personalized service and is always willing to go the extra mile. He never hesitates to come in to my office and personally show my staff how they can maximize their services. I've wasted too much money over the past few years on worthless SEO. It's great to have someone local who is accountable and provides fantastic service!

Josh and the Cougar Digital team did an amazing job with a drone video production that included narration. The quality of audio and video show a professional production level. I appreciate the attention to detail and quality of work by the Cougar Digital team.

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Cougar Digital provides excellent follow through on all our projects. We trust them with developing solutions for our email marketing campaigns, graphic design, and collateral creation. Their designs are used by our partners nationally. We count on them for specific website support work and they always come through for us. They are solution oriented and their upbeat, friendly customer service is unparalleled.

So great to have a guy like Josh and the Cougar Digital team in your corner. Professional, fast, and awesome to work with.

Working with Josh at Cougar Digital Marketing & Design was an excellent experience! The process was incredibly collaborative, allowing us to bring our vision for the Pasco School District Career Guide to life. Josh listened to our ideas, provided valuable insights, and worked tirelessly to ensure the final product exceeded our expectations. We are thrilled with the outcome and can't wait to share our new Career Guide with our students and families. Highly recommend Cougar Digital for any design and marketing needs!

Cougar Digital is a top notch company. As a business owner you have to be sure that the dollars you are spending are worth the result. All too often we are promised things that never materialize. These guys deliver and they make it easy. I am not computer savvy and I'm sure asked dumb questions. They took all the time necessary to help make sure I understood and was comfortable. Great people too. Highly recommend.

Fantastic service! Cougar Digital gave me very professional one-to-one couching! This is making a significant impact on my projects!

We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.

Sonar Insights had the pleasure of partnering with Cougar Digital Marketing & Design, LLC on two separate occasions - a video campaign for the Benton Franklin Census 2020 and a video for a client. It was a big undertaking to take the script sand creatively execute on them. Josh Kandle and his team did a masterful job at realizing the vision for the projects with a fantastic end product. Could not be more pleased!

We recently Had Travis and his team build a custom website for our Boat Dealership. Nixons Marine.. Josh, Nick and Travis were awesome. We got tired of the common dealer site and they hit it out of park with our website. What a great project!! Thanks So Much for making it easy..

It is always a pleasure working with Cougar Digital, especially with Josh and Mykaela. It's been a very good partnership with them. Very professional, always available for any questions or inquiries. Looking forward for more years of partnership.

It was such a pleasure working with Cougar Digital. Not only was the process fast and easy, the work they created is amazing! Josh gave us a variety of different options to work with after taking the time to carefully listen to our needs. He made every little detail count and really brought our vision to life. We will definitely continue to work closely as our business continues to expand. Thank you, we could not be any happier.

Josh Kandle was able to complete a wonderful presentation to my Introduction to Business class at Columbia Basin College. He brought to life the world of Marketing on the internet and how to use it effectively and consistently. The students left the presentation with knowledge they could go out and use immediately. He was great!

Very helpful and easy to work with. They thought about everything that we needed on our website and it looks amazing! Very satisfied.

Josh at Cougar Digital built us a beautiful website! He and Travis are wonderful to work with and made the whole process easier than I imagined it would be. I would recommend them to anyone that wants a great, quality website

The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!

I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!

I was very happy with my exsperience there! Great team & Customer service.

We've had a great experience working with Cougar Digital. We purchased a package deal with a new logo, photography and web design for the Grace Brethren Church of Sunnyside. Nick and Josh were both great to work with. We've had a lot of positive feedback on the work they've done.

We had a short timetable and a limited budget. The end result was great. Working with the Cougar Digital team made the project very enjoyable.

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

I highly recommend Cougar Digital. I am currently working with them on 3 separate projects. They took over 2 community based websites that were painful to use and turned them into user friendly, performant websites. Their website & database design is outstanding and they have consistently exceeded my expectations. It has been a pleasure working with everyone at Cougar Digital!

I absolutely love working with Cougar Digital for every aspect of marketing our business utilizes. From digital content and graphic design work, to helping us create content (photos, videos and language) for various types of media and needs, Cougar does it all. The staff is awesome! Everyone is personable, prompt and professional. They are fun and I look forward to working with them on each project because I know the results will be incredible every time. Cougar's team members are open and flexible in helping us reach our goals and are authentic in their approach to meeting expectations and timeliness. Their consistent delivery of high level results within projected timeliness makes them my first choice for all marketing needs

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!

We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!

Excellent service. Creative work. They understand what you are trying to do and deliver! So enjoyable to work with them!

Questions?

Graphics & Branding FAQs

If you’re thinking it, there’s a good chance someone else asked it too. 

How much does logo design cost?
When should a business rebrand?
Can you refresh my existing logo instead of starting over?
What are brand guidelines?
Do you design print materials too?
How is working with Cougar Digital different from hiring a freelance designer?

Free Brand Audit

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