What’s your web design process like?

We start with a deep-dive meeting to learn about your business, your audience, and your style preferences. This conversation helps us build a site that not only looks great but actually works for you. From there, we create an initial homepage concept so you can see the direction before we build everything out. Once that’s approved, we move into full-site development, keeping you in the loop every step of the way. You’ll have a chance to review the site at key milestones and give feedback throughout the process. Before launch, we test the site thoroughly across devices, make sure it’s mobile-friendly, and fine-tune every detail. Our goal is to make sure you feel confident in the final product—and know exactly what to expect at every stage.

What platform do you build websites on?

We build all our websites on WordPress. It’s the most widely used platform in the world for a reason—it’s powerful, flexible, and easy for our clients to manage on their own after launch.

How much does a website cost?

Pricing depends on the size, features, and functionality your site needs. A simple service-based website will cost less than a fully custom build with e-commerce, for example. We’ll talk through your goals and give you a clear, straightforward quote.

How long does it take to build a website?

Most websites take 8 to 12 weeks from start to finish. The timeline can vary based on content needs, revisions, and how quickly we get feedback from you. We keep things moving with regular check-ins and a clear process.

Will my website be built with SEO in mind?

Yes—every site we build starts with a strong foundation for search engine optimization. That includes things like proper heading structure, mobile responsiveness, image optimization, schema markup, and keyword-ready metadata. We also pay close attention to how your site will perform in both traditional search and newer AI-powered search results. While full-scale SEO strategy is not a one-and-done thing, we make sure your site is set up to compete from day one. That way, you're not just getting a good-looking site—you’re getting one that’s built to be found.

What if I need changes after my site is done?

You’ll get an hour of personalized website training after launch so you can make simple updates yourself—like swapping photos, editing text, or posting a blog. But if you’d rather not mess with it, we’re happy to handle changes for you at our hourly rate. And here’s the part that sets us apart: we’re fast. Most website updates are completed within a week of your request. You won’t be left waiting or wondering when something will get done. Our team stays responsive so your site stays fresh and functional without the back-and-forth delays you might get elsewhere.

Do I own my website when it’s finished?

Yes. 100%. When your site is complete, it’s yours to keep. We don’t do leased websites, and we’ll never hold your domain name or hosting hostage. Your domain is a core part of your brand identity—you should have full control over it, and we’ll make sure you do. That also means you’re free to move your site or switch providers in the future, no strings attached. Of course, we hope you’ll stick with us for ongoing support—but that should be your choice, not a requirement. We build long-term relationships by being helpful, not by locking people in.

How is Cougar Digital different from other web designers in the Tri-Cities area?

We don’t just build websites—we get to know your business. Every project starts with a strategy session where we dig into your goals, your customers, and what your website actually needs to do. That foundation shapes every decision we make, from design to content to functionality. Our sites are built to convert, not just look good. And because we’re a small, focused team, we stay highly responsive—no endless email chains or waiting weeks for changes. You’ll always know who to call and what’s happening next. At the end of the day, we’re not just here to deliver a website. We’re here to build something that moves your business forward.

Digital Advertising

Your future customers are online. Are they finding you?

Whether you're starting from scratch or starting over, you're in the right place.

Are your competitors showing up more often than you?
Are you spending money on advertising without a real picture of what's working?
Are you unsure where to even start with digital advertising?
Do you have a strategy behind your ad spend, or are you just guessing?
Bottom line: Is your business growing as fast as you want it to?

Digital Advertising Strategy

The platform isn't the problem — your strategy is.

We hear two stories a lot:

"I've never done this before."
You know your customers are online. You just don't know where to start, what to spend, or which platforms actually make sense for your business.

"I've tried it and it didn't work."
You ran ads. You got reports. You got impressions. You didn't get much else — and you're not sure what went wrong.

Both are more common than you'd think. And both point to the same root problem.

Two colleagues discussing project on laptop

Digital Advertising Strategy

Running ads without a solid strategy is a waste of your marketing dollars.

A real marketing strategy means:

Knowing exactly who you're trying to reach
Understanding where they are in their buying process
Saying the right thing at the right moment — not just showing up

Done right, digital advertising keeps your business visible from "I've never heard of them" all the way to "I'm ready to buy." That's what we build.

Let's Talk Strategy

How Digital Advertising Works

The best strategies reach people throughout the customer journey.

The old sales funnel is dead. Real customers don't move in a straight line — they search, get distracted, come back, read reviews, ask a friend, and eventually decide. But even in a non-linear journey, there are distinct moments where the right ad can make a real difference.

The goal isn't to push people through a funnel — it's to be there at every moment that matters, however they get there.

Awareness: They don't know you yet.

Before anyone can choose you, they have to know you exist. This is about showing up for the right people before they're even actively looking — so when the need hits, you're already familiar.

Consideration: They're looking around.

Now they have a need and they're researching. This is where being visible when someone searches for exactly what you offer becomes critical — and where staying in front of people who've already found you keeps you in the running.

Research & Discovery They're going deep.

They're comparing options, reading reviews, visiting websites, asking for recommendations, and circling back again. This stage can last days or weeks. Businesses that stay visible throughout this loop are the ones that make the short list.

Decision They're ready to act.

All that visibility pays off here. The right message at the right moment — a strong offer, a clear next step, an ad that speaks to someone ready to decide — can be the difference between them choosing you or your competitor.

Loyalty They've already bought.

This is where most businesses check out. But a customer who's had a great experience is one of the most valuable audiences you can advertise to. They refer people, come back, and keep your brand alive in conversations you'll never see.

Want to dig deeper?

We wrote an in-depth blog post about how the modern customer journey works.

Read it

Marketing Budget Calculator

How much should you spend on marketing?

Find out in 30 seconds

Laptop displaying online business budget calculator.

Why Cougar Digital Marketing?

13+ years of campaigns built around real goals.

We're not a national agency routing your account through layers of people. We're a local team with a genuine stake in seeing the businesses here succeed.

Campaigns built for your specific goals

Because there's no such thing as a one-size-fits-all digital advertising strategy.
Direct access to your team

No account managers, no handoffs. Direct access to the team actually running your campaigns.
Honesty and transparency above all

Real numbers, plain-English reporting, and real transparency when it comes to what's working and what isn't.
A partner, not just an agency

We're invested in what happens after the campaign goes live — not just in delivering a thing and moving on.

Let's Talk

Digital Advertising Case Study for a Tri-Cities Auto Repair Shop

What happens when you pair a new, modern website with a hyper-focused Google Search Ads strategy?

leads in the first year alone

The right tool for the right moment.

There's no "best" platform to run digital ads on. There's the right one for your goals and where your customers actually spend time.

Google Search Ads

You either show up when someone searches for what you offer, or your competitor does. High intent, low waste — this is the most direct form of digital advertising there is.

Facebook & Instagram Ads

Reach the right people before they're ready to buy — and stay connected with existing customers and warm leads while you're at it. Powerful targeting, wide reach, full funnel.

YouTube Video Ads

Video lets people get a feel for who you are in a way static ads can't. YouTube puts that in front of a large, targeted audience at exactly the right stage.

Streaming TV Ads

Streaming TV ads put your brand in living rooms with digital-level targeting and none of the traditional TV price tag. Most of your competitors aren't here yet.

Display Advertising

Targeted ads served across thousands of sites and apps, based on who your audience is. Built for longer buying cycles where multiple touchpoints matter.

AI-Optimized Campaigns

The latest AI-driven ad tools automatically optimize placements, audiences, and spend across multiple channels at once. Powerful when guided by the right strategy — flat-out wasteful without it.

Let's Talk

125+ 5-Star Reviews

Don't take our word for it.

Excellent service. Creative work. They understand what you are trying to do and deliver! So enjoyable to work with them!

Joan Giese

Cougar Digital went above and beyond to ensure our complete and total satisfaction with creating and launching our new website which can be a challenging process when multiple opinions are involved. Josh in particular was very attentive, patient and helpful throughout the creative process and also with recommendations for SEO and innovative solutions for soliciting reviews and feedback from customers to boost online reviews. He also facilitated communication with our existing IT support to smoothly transition our domain and emails. I highly recommend the expertise of Cougar Digital for help with all things digital. If they don't offer a solution themselves, they will help you find one!

Steve Hansen

We have nothing but great things to say about Cougar Digital Marketing! Travis took the time to understand our goals, worked around our schedule, and went above and beyond to make our vision come to life. Ashley was a whiz and was always available when we needed her. Our site turned out better than we imagined. Can't recommend them enough.

Mitchell Parks

I honestly don't know where to start. My partners and I could not be happier with the process from start to finish working with Ashley and Cougar Digital Marketing. It was an absolute pleasure working with Ashley and I would recommend her to anyone who is looking to either create a website for their business or enhance their current one like we did. The service and pricing we experienced completely exceeded our expectations.

Craig Carter

Cougar digital marketing is a fantastic company for your online marketing needs I had couple estimates on building my website cougar digital was one of the highest but their knowledge and responsive put them apart from other marketing companies which is why chose them best dollars I've spent for my business is here

Bryan Barboza

We've had a great experience working with Cougar Digital. We purchased a package deal with a new logo, photography and web design for the Grace Brethren Church of Sunnyside. Nick and Josh were both great to work with. We've had a lot of positive feedback on the work they've done.

Austin Copenhaver

Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.

Matt Ramsey

Josh and the Cougar Digital team did an amazing job with a drone video production that included narration. The quality of audio and video show a professional production level. I appreciate the attention to detail and quality of work by the Cougar Digital team.

Pat Landess

Cougar Digital answered the phone, literally. During a company name change, we reached out to multiple design and marketing groups from the Tri-Cities to Walla Walla to Spokane. Although we'd left messages with each vendor, Cougar was the only one courteous enough to respond. After a couple consultations, Joshua Kandle, Director of Marketing took charge of the design of our new company logo. With patience and professionalism, he listened to our concepts and following a series of modifications, he created a logo that is printed on millions of labels and boxes that're shipped globally. The logo is headlined on our website and our email, along with being printed on our work garments. Digital art might be easy with today's technology, but without Joshua's patient nature and ability to listen to our ideas, the incredible logo wouldn't have been possible. Vehemently I recommend Cougar Digital. They're professional yet personable. They're communicative and driven while remaining patient.

Nathan Renz

Josh Kandle was absolutely terrific to work with and the quality of his product is outstanding. Josh made great use of our time and was very collaborative for our project. I would highly recommend Cougar Digital Marketing they produce great product at awesome value. Cheers, George Stanley General Manager Audi/BMW Tri Cities

George Stanley

Cougar Digital and team is very responsive, knowledgeable, and capable and has done a great job in building and maintaining our business web site, and providing needed graphic design for our needs. Highly recommend them to anyone wanting expert work and assistance in these aspects of their business.

Lee Ostler

It has been a pleasure working with Cougar Digital. From managing our ads, rebuilding our website, and maintaining our Google reviews, we have been more than satasfied. We also have no problem getting a hold of them with any questions we may have or help we may need. I highly recommend them! Thank you, Alison and the rest of us at Columbia Basin Satellite & Electric

Alison Silvernail

Cougar Digital has been extremely easy to work with. The owner and staff are all courteous and friendly. We're really happy with our experience with the whole team and their overhaul they did on our website. I would definitely recommend them if you're needing to update your website. They've been great and are always happy to help!

Jessie Riggle

Travis and his team are top notch and very professional! They kept us on tract to make our website target date with daily/weekly tasks. They made the job seamless and supported us through the whole process! Our site is interactive with our industry software because Travis took the extra time to learn what we needed to make it work. Thank you so much Cougar Digital!

Garland's Gymnastics

The Cougar Digital team is fantastic. We recently revamped our website. I worked closely with Faith and she was super friendly and helpful every time we talked whether it was email, phone, or in person. The whole team works together to make sure everything is perfect and taken of. They really took our needs into consideration. Thanks!

Melinda

Travis, Josh and everyone at Cougar Digital have been super to work with. They have become a partner in our business. Our web design and online media presence has greatly improved by implementing their recommendations. They go the extra mile.

Brad Toner

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

David Torres

We’ve had the pleasure of working with Cougar Digital Marketing on both of our company websites—Ellison Earthworks and EE Traffic Management—and we couldn’t be happier with the results. From the very first meeting, their team was attentive, creative, and incredibly easy to work with. They took the time to understand not just our services, but our brand values and voice, and they translated that into two beautiful, functional, and user-friendly websites. Their communication was consistent and clear throughout the process, and every step felt collaborative. They made what could’ve been a stressful experience feel seamless and even fun. The final products truly reflect the heart of our companies and the industries we serve. We highly recommend Cougar Digital to any business looking to elevate their online presence. Thank you for bringing our vision to life so perfectly!

Charlene Ellison

Couldnt be happier with Cougar Digital! They crushed our websites!

Kory Ellison

Working with Cougar Digital to launch a campaign for kids to support the Prosser Boys & Girls Club. I was impressed with their creativity, professionalism, and attention to detail. They helped us to achieve incredible results and bring our ideas to life!

Amanda Everett

It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!

Mariel Gentges

So great to have a guy like Josh and the Cougar Digital team in your corner. Professional, fast, and awesome to work with.

Celski & Associates, Accounting

Cougar Digital Marketing & Design does outstanding work. Prosser School District has utilized their expertise on multiple occasions to assist in communicating our message. They are easy to work with and most importantly, they deliver!

Matt Ellis

We recently Had Travis and his team build a custom website for our Boat Dealership. Nixons Marine.. Josh, Nick and Travis were awesome. We got tired of the common dealer site and they hit it out of park with our website. What a great project!! Thanks So Much for making it easy..

Willie Nelson

Josh Kandle was excellent to work with on remaking our branding guidelines, etc. He was helpful, patient and his work was outstanding. Thanks Cougar Digital and Josh for making this process so great.

Marcy Fisher

Josh was extremely knowledgeable in all things digital!! Thank you!!

Amy G

I was very happy with my exsperience there! Great team & Customer service.

Dan Cruzen

Travis Hartliep and his crew are amazing! I worked with Josh on designing a book cover and he was great... was willing to work through numerous changes and updates, suggested helpful things to push the project along, and was very patient and courteous. We came in on budget and on time for the project and the end result was fantastic. I highly recommend Cougar Digital for any and all of your design and marketing needs.

Chris Haughee

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Steve Haizlip

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

Susan Faulkner

Cougar digital was awesome to work with. They made the website design experience very simple and were very helpful in accommodating my companies' specific needs!

nate washburn

We love Cougar Digital! We have worked with them on various projects - rack cards, posters, banners, even a couple commercials. They're friendly, helpful, creative, and truly and do great work. We would recommend them to anyone!

Prosser Thrive

Josh Kandle has changed the way we gain new customers by drastically improving our SEO. If you are static in your internet leads Josh can fix that. In the past week the phone just keeps ringing. Good job Josh.

Jim Pogue

Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.

Jenna Roark

Working with Josh at Cougar Digital Marketing & Design was an excellent experience! The process was incredibly collaborative, allowing us to bring our vision for the Pasco School District Career Guide to life. Josh listened to our ideas, provided valuable insights, and worked tirelessly to ensure the final product exceeded our expectations. We are thrilled with the outcome and can't wait to share our new Career Guide with our students and families. Highly recommend Cougar Digital for any design and marketing needs!

Laura Jones

Great company! Love how quickly Josh responds to our needs, questions and requests! Highly recommend them

Kathy Smart

Josh created a style guide for us to help with consistency throughout our agency. He did a great job creating the guide with little information. He did a great job explaining everything to us. He went above and beyond troubleshooting a zip file issue. Our services with Josh Kandle were 5-star service! He was kind, patient, thoughtful with his work and helpful with creativity in our style guide as well and assisting with technical difficulties. Thanks again Josh!

Ashley Lechner

Great work and very professional! Thank you!

A Mall

We hired these guys to handle some commercial photos for both exterior and aerial shots. Josh and team were excellent to work with and made things easy while adapting to changing schedules and weather. The photos turned out amazing in the end. Highly recommend.

Steffan Brown

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

Josh Gardner

Shared my vision in words and they were able to make a masterpiece on print!

Cory Bauder

Very easy to work with and extremely professional. Cougar Digital was able to take our vision and make it a reality as well as making it easy and seamless. I would highly recommend Cougar Digital to anyone!

Sara Schwan

Cougar digital has been an awesome! Basin Pacific Insurance could not be more happy about the work that they have done, the personal experience, and the creative ideas! Keep up the good work! Josh Toner/ Basin Pacific Insurance

Josh Toner

Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!

Kyli Placke

I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!

David Kaylor

Great company, great people. Vision matched expectations!

Dane Swenson

Travis and his team are amazing. They were quick to communicate, completely understood what we were looking for, and delivered an amazing product by the deadline requested. We can’t recommend them enough!

Kate Kinney

Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!

Andrew Holloway

Great company, great people. Vision matched customer expectation!

Dane Swenson

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

COHO Services

Digital Advertising FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too.

How much should I budget for online advertising?

That depends on your goals and how competitive your industry is—but we’ll help you find a smart place to start. We’ll never push you to spend more than you’re ready for, and we’re upfront about where your budget is going. Whether you want to test the waters or scale up, we’ll build a plan that fits.

Check out our marketing budget calculator for a ballpark starting range →

How will I know if my ads are working?

That depends on what you’re trying to accomplish. A brand awareness campaign is going to look different than a lead generation campaign—because success means different things. If you’re focused on getting your name out there, we’ll look at reach, impressions, video views, and engagement. If you’re aiming for leads or sales, we’ll track clicks, form submissions, calls, and conversions.

That’s why strategy matters. Before we launch anything, we’ll talk through your goals and set clear expectations about what success looks like. Then we’ll send you monthly reports with real numbers—not just marketing jargon—and walk through the results together. You’ll always know where things stand, and what we’re doing to make them better.

How soon will I start seeing results?

Why do I need different types of ads? Shouldn’t one be enough?

Because most people don’t go from “never heard of you” to “take my money” in one click. The customer journey isn’t linear—it usually takes multiple touchpoints to build awareness, earn trust, and prompt action.

That’s why a strong ad strategy usually includes more than one type of campaign. For example:

Awareness ads introduce your brand to new people.
Consideration ads speak to people who already showed interest (like visiting your site).
Remarketing ads follow up and give them a reason to come back.
Nurture campaigns keep you top of mind over time.

We build your campaigns to work together—so your future customers don’t just see you once and forget. They see the right message, at the right time, in the right place.