What’s your web design process like?

We start with a deep-dive meeting to learn about your business, your audience, and your style preferences. This conversation helps us build a site that not only looks great but actually works for you. From there, we create an initial homepage concept so you can see the direction before we build everything out. Once that’s approved, we move into full-site development, keeping you in the loop every step of the way. You’ll have a chance to review the site at key milestones and give feedback throughout the process. Before launch, we test the site thoroughly across devices, make sure it’s mobile-friendly, and fine-tune every detail. Our goal is to make sure you feel confident in the final product—and know exactly what to expect at every stage.

What platform do you build websites on?

We build all our websites on WordPress. It’s the most widely used platform in the world for a reason—it’s powerful, flexible, and easy for our clients to manage on their own after launch.

How much does a website cost?

Pricing depends on the size, features, and functionality your site needs. A simple service-based website will cost less than a fully custom build with e-commerce, for example. We’ll talk through your goals and give you a clear, straightforward quote.

How long does it take to build a website?

Most websites take 8 to 12 weeks from start to finish. The timeline can vary based on content needs, revisions, and how quickly we get feedback from you. We keep things moving with regular check-ins and a clear process.

Will my website be built with SEO in mind?

Yes—every site we build starts with a strong foundation for search engine optimization. That includes things like proper heading structure, mobile responsiveness, image optimization, schema markup, and keyword-ready metadata. We also pay close attention to how your site will perform in both traditional search and newer AI-powered search results. While full-scale SEO strategy is not a one-and-done thing, we make sure your site is set up to compete from day one. That way, you're not just getting a good-looking site—you’re getting one that’s built to be found.

What if I need changes after my site is done?

You’ll get an hour of personalized website training after launch so you can make simple updates yourself—like swapping photos, editing text, or posting a blog. But if you’d rather not mess with it, we’re happy to handle changes for you at our hourly rate. And here’s the part that sets us apart: we’re fast. Most website updates are completed within a week of your request. You won’t be left waiting or wondering when something will get done. Our team stays responsive so your site stays fresh and functional without the back-and-forth delays you might get elsewhere.

Do I own my website when it’s finished?

Yes. 100%. When your site is complete, it’s yours to keep. We don’t do leased websites, and we’ll never hold your domain name or hosting hostage. Your domain is a core part of your brand identity—you should have full control over it, and we’ll make sure you do. That also means you’re free to move your site or switch providers in the future, no strings attached. Of course, we hope you’ll stick with us for ongoing support—but that should be your choice, not a requirement. We build long-term relationships by being helpful, not by locking people in.

How is Cougar Digital different from other web designers in the Tri-Cities area?

We don’t just build websites—we get to know your business. Every project starts with a strategy session where we dig into your goals, your customers, and what your website actually needs to do. That foundation shapes every decision we make, from design to content to functionality. Our sites are built to convert, not just look good. And because we’re a small, focused team, we stay highly responsive—no endless email chains or waiting weeks for changes. You’ll always know who to call and what’s happening next. At the end of the day, we’re not just here to deliver a website. We’re here to build something that moves your business forward.

Digital Advertising

Your future customers are online. Are they finding you?

Whether you're starting from scratch or starting over, you're in the right place.

Are your competitors showing up more often than you?
Are you spending money on advertising without a real picture of what's working?
Are you unsure where to even start with digital advertising?
Do you have a strategy behind your ad spend, or are you just guessing?
Bottom line: Is your business growing as fast as you want it to?

Digital Advertising Strategy

The platform isn't the problem — your strategy is.

We hear two stories a lot:

"I've never done this before."
You know your customers are online. You just don't know where to start, what to spend, or which platforms actually make sense for your business.

"I've tried it and it didn't work."
You ran ads. You got reports. You got impressions. You didn't get much else — and you're not sure what went wrong.

Both are more common than you'd think. And both point to the same root problem.

Two colleagues discussing project on laptop

Digital Advertising Strategy

Running ads without a solid strategy is a waste of your marketing dollars.

A real marketing strategy means:

Knowing exactly who you're trying to reach
Understanding where they are in their buying process
Saying the right thing at the right moment — not just showing up

Done right, digital advertising keeps your business visible from "I've never heard of them" all the way to "I'm ready to buy." That's what we build.

Let's Talk Strategy

How Digital Advertising Works

The best strategies reach people throughout the customer journey.

The old sales funnel is dead. Real customers don't move in a straight line — they search, get distracted, come back, read reviews, ask a friend, and eventually decide. But even in a non-linear journey, there are distinct moments where the right ad can make a real difference.

The goal isn't to push people through a funnel — it's to be there at every moment that matters, however they get there.

Awareness: They don't know you yet.

Before anyone can choose you, they have to know you exist. This is about showing up for the right people before they're even actively looking — so when the need hits, you're already familiar.

Consideration: They're looking around.

Now they have a need and they're researching. This is where being visible when someone searches for exactly what you offer becomes critical — and where staying in front of people who've already found you keeps you in the running.

Research & Discovery They're going deep.

They're comparing options, reading reviews, visiting websites, asking for recommendations, and circling back again. This stage can last days or weeks. Businesses that stay visible throughout this loop are the ones that make the short list.

Decision They're ready to act.

All that visibility pays off here. The right message at the right moment — a strong offer, a clear next step, an ad that speaks to someone ready to decide — can be the difference between them choosing you or your competitor.

Loyalty They've already bought.

This is where most businesses check out. But a customer who's had a great experience is one of the most valuable audiences you can advertise to. They refer people, come back, and keep your brand alive in conversations you'll never see.

Want to dig deeper?

We wrote an in-depth blog post about how the modern customer journey works.

Read it

Marketing Budget Calculator

How much should you spend on marketing?

Find out in 30 seconds

Laptop displaying online business budget calculator.

Why Cougar Digital Marketing?

13+ years of campaigns built around real goals.

We're not a national agency routing your account through layers of people. We're a local team with a genuine stake in seeing the businesses here succeed.

Campaigns built for your specific goals

Because there's no such thing as a one-size-fits-all digital advertising strategy.
Direct access to your team

No account managers, no handoffs. Direct access to the team actually running your campaigns.
Honesty and transparency above all

Real numbers, plain-English reporting, and real transparency when it comes to what's working and what isn't.
A partner, not just an agency

We're invested in what happens after the campaign goes live — not just in delivering a thing and moving on.

Let's Talk

Digital Advertising Case Study for a Tri-Cities Auto Repair Shop

What happens when you pair a new, modern website with a hyper-focused Google Search Ads strategy?

leads in the first year alone

The right tool for the right moment.

There's no "best" platform to run digital ads on. There's the right one for your goals and where your customers actually spend time.

Google Search Ads

You either show up when someone searches for what you offer, or your competitor does. High intent, low waste — this is the most direct form of digital advertising there is.

Facebook & Instagram Ads

Reach the right people before they're ready to buy — and stay connected with existing customers and warm leads while you're at it. Powerful targeting, wide reach, full funnel.

YouTube Video Ads

Video lets people get a feel for who you are in a way static ads can't. YouTube puts that in front of a large, targeted audience at exactly the right stage.

Streaming TV Ads

Streaming TV ads put your brand in living rooms with digital-level targeting and none of the traditional TV price tag. Most of your competitors aren't here yet.

Display Advertising

Targeted ads served across thousands of sites and apps, based on who your audience is. Built for longer buying cycles where multiple touchpoints matter.

AI-Optimized Campaigns

The latest AI-driven ad tools automatically optimize placements, audiences, and spend across multiple channels at once. Powerful when guided by the right strategy — flat-out wasteful without it.

Let's Talk

125+ 5-Star Reviews

Don't take our word for it.

Josh was extremely knowledgeable in all things digital!! Thank you!!

Amy G

Cougar digital has been an awesome! Basin Pacific Insurance could not be more happy about the work that they have done, the personal experience, and the creative ideas! Keep up the good work! Josh Toner/ Basin Pacific Insurance

Josh Toner

Josh Kandle and his team did a great job educating us about the importance of up-to-date digital tools, and how quickly out-of-date solutions can hinder our on-line reach. The solutions he offered were more than fairly priced, paid immediate dividends, and I am happy to refer him to any business in need of a productive digital marketing program.

Joshua McKenzie

Cougar did a wonderful job with our new site. Ashley and Travis were extremely helpful, knowledgeable, and friendly. We will definitely be coming back for any needs in the future!

Andrew Holloway

Cougar Digital Marketing & Design assisted us in developing a logo for our apple fruit development project. Their creativity, knowledge, guidance, and patience through the process was remarkable. We are very happy with the resulting concept and image. We highly recommend Josh and Travis at CDMD for your media marketing needs.

Bill Howell

Any time we have a request from Cougar Digital they are quick to respond to our needs! They are professional and personable as well. We are proud to have them as part of our team!

Christine Willson

Cougar Digital's team has provided us with fast and courteous service that is paying dividends. We couldn't be more pleased with their positive, can do attitude and would recommend them to anyone wanting to separate themselves from their competition. Aperneo thanks you as well!

Larry R Olsen

I have been working with the team and Cougar Digital now for almost five years and I genuinely love working with them. They have become such valuable partners on the marketing side of our business. I can't recommend them strongly enough!! I would give them 10 stars if I could!!!

David Kaylor

Working with Cougar Digital on our logo design was fantastic! Their creativity, professionalism, and attention to detail brought our vision to life, delivering a result that exceeded our expectations. Highly recommend their team!

Greenworks Llc

Josh has a great eye and delivers on what he promises. Easy to work with and very responsive.

Brent Kirby

Cougar Digital has been great to work with! With their support we have seen significant improvement with our marketplace campaigns.

Michael Hickey

Cougar Digital Marketing ROCKS! I've worked with Travis and Josh from the very beginning. These folks know their stuff and do a fantastic job with website design & promotion, digital photography and so much more. Their services are very reasonably priced and they know how to GET RESULTS. Great BANG for your marketing BUCK. Look no further that Cougar Digital - these folks will take good care of you.

chris barnes

It was such a pleasure working with Cougar Digital. Not only was the process fast and easy, the work they created is amazing! Josh gave us a variety of different options to work with after taking the time to carefully listen to our needs. He made every little detail count and really brought our vision to life. We will definitely continue to work closely as our business continues to expand. Thank you, we could not be any happier.

G & D Services

Great work and very professional! Thank you!

A Mall

We have nothing but great things to say about Cougar Digital Marketing! Travis took the time to understand our goals, worked around our schedule, and went above and beyond to make our vision come to life. Ashley was a whiz and was always available when we needed her. Our site turned out better than we imagined. Can't recommend them enough.

Mitchell Parks

Ashley is very easy to communicate with and quick to respond when you have questions. Ashley is very attentive to your ideas. My website gets very high compliments.

Christine Dennison

Josh did a great job on our logo! He even let us sit with him at his personal computer so we could be involved with the finishing touches. Thanks Josh and Thanks Cougar Digital!!

Matt Cummings

We had such a good experience working with Cougar Digital Marketing for building our website. They did an awesome job and worked around our crazy schedule so well for meetings/photo shoots/etc. Would highly recommend for any website/marketing needs.

Josh Gardner

I enjoyed working with Josh. Josh explains things in a way that make easily understandable for someone who is not in the marketing industry.

Kevin Schilling

These guys are great! It's always an interesting scenario when you begin a relationship with a new company. I will say that from experience Cougar Digital is one of the easiest and highly educated companies to work with. If you have a question a quick email or call gets an answer. If you have an idea these guys will without a doubt help to the best of their ability. I'm no expert in the marketing world but Cougar Digital makes me feel like I have everything I would ever need at my fingertips. Thanks a ton guys, we look forward to our continued partnership!

Aj Schneider

Ashley redid our website. She was professional, quick, and listened to all of our requests. Thank you!

Kyli Placke

This team is awesome! they truly have most things figured out and thought through before you walk through the door. And the unknowns are easily resolved with their level of professionalism! We cant say enough about Ashley the design manager and Josh the photographer! They both made the process fun and easy and we were constantly surprised by the “WOW” factor! Thank you all and we look forward to future growth for both our small businesses.

Ryan Pierson

Had a great experience working with Josh! Super easy to work with and really knows his stuff - especially when it comes to lighting and editing for interior shots. The photos turned out amazing, with just the right vibe we were going for. We ended up adding a few extra shot requests last minute, and Josh had no problem fitting them in. He also helped with staging, which made a big difference, and the drone footage was a great bonus. His pricing was very reasonable for the quality we got. Great value for money. We’ll definitely be hiring him again for future shoots!

COHO Services

Mykaela Faulconer at Cougar Digital is one of my favorite people to work with, ever, across the board. She is incredibly talented, and has done consistently stellar graphic design for me and my team at Tri-City Orthopaedic Clinic. I have never had a bad interaction with Mykaela, and she goes above and beyond to provider exemplary customer service at every turn. I feel incredibly lucky to be able to work with Mykaela on a daily basis. Everyone at Cougar Digital is amazing, and I would recommend them whole-heartedly.

TCO Marketing

It is always a pleasure working with Cougar Digital, especially with Josh and Mykaela. It's been a very good partnership with them. Very professional, always available for any questions or inquiries. Looking forward for more years of partnership.

Liza Clitar

I absolutely love working with Cougar Digital for every aspect of marketing our business utilizes. From digital content and graphic design work, to helping us create content (photos, videos and language) for various types of media and needs, Cougar does it all. The staff is awesome! Everyone is personable, prompt and professional. They are fun and I look forward to working with them on each project because I know the results will be incredible every time. Cougar's team members are open and flexible in helping us reach our goals and are authentic in their approach to meeting expectations and timeliness. Their consistent delivery of high level results within projected timeliness makes them my first choice for all marketing needs

Perrian LaMothe

Thank you Cougar Digital. Over the past couple of years we have worked with Cougar Digital for rebranding, website updates, new logo, updating our business card and promotional material. They also produced an amazing testimonial video - so much fun working with Josh and his team to create this. I can’t begin to express how happy we are with the work Cougar Digitial has completed for us over the years. They are professional, punctual, very creative and so easy to work with. Looking forward to our partnership for years to come. I would highly recommend Cougar Digitial. Our team at New Leaf Creations is thankful for all of your amazing work and looking forward to working with Cougar Digital in the future.

Steve Haizlip

I used Cougar Digital Marketing for a personal Christmas gift in 2024. Josh was professional, friendly, and helpful throughout the whole process from setting up location and time for photos, to helping me through the purchasing process to get the photos printed. The Christmas gift was my father's favorite this year-- thank you , Cougar Digital Marketing!

Hannah Ahmann

So great to have a guy like Josh and the Cougar Digital team in your corner. Professional, fast, and awesome to work with.

Celski & Associates, Accounting

Cougar Digital worked closely with us to create a website for our business that truly reflects our vision. They dedicated time and effort to ensure every detail aligned with our goals, and the end result exceeded our expectations. We’re extremely happy with the final product and appreciate their commitment to quality.

Jenna Roark

Josh at Cougar Digital built us a beautiful website! He and Travis are wonderful to work with and made the whole process easier than I imagined it would be. I would recommend them to anyone that wants a great, quality website

holliluya1

COHO Services

Every business, large or especially small, should have professional help on marketing. As a small business owner, I only have so much time. I need to keep my focus on the daily tasks and still be able to be a family man. Cougar Digital takes this immense pressure off my shoulders. Not only does my business grow, it's easier. Highly recommend.

Matt Ramsey

Cougar Digital has been an outstanding company to work with. Excellent customer service, response time & product! Highly recommend!

Julianne Haines

Excellent service and good pricing. It was a pleasure working with Travis and his team. I highly recommend them!

HREliteTruckingAcademy

I am the Office Manager of a business that badly needed a website reworked. I knew that Cougar Digital was up to the task, but I was unsure of my own Manager. He really didn't want to go through the steps to work with anyone on anything like a website. Nick was fabulous (as in over the top) in his Customer Service skills with a very hard to work with man. The professionalism of Cougar Digital, coupled with the patience and skills of Nick, provided my Manager with everything he needed to get a new website. The website is beautiful and I am one very pleased customer. I will always go to Cougar Digital for all of my marketing needs.

Susan Faulkner

We had the privilege of working with Cougar Digital to create a video for our annual Hospice Gala, and we couldn't be happier with the results. The team captured the heart of what we do beautifully, creating a piece that was both moving and true to our mission. Josh, in particular, was outstanding. His compassionate approach made our interviewee feel comfortable and valued, allowing them to share their story openly and genuinely. The video resonated deeply with our guests, effectively conveying the essence of hospice care and the impact of our work on patients and their families. Thank you, Cougar Digital, for helping us share our story in such an impactful way!

Shelby Moore

Josh did a great job making a couple of highlight videos for me. Easy to work with and prompt service

J Rain

Josh and his crew go above and beyond. He offers very personalized service and is always willing to go the extra mile. He never hesitates to come in to my office and personally show my staff how they can maximize their services. I've wasted too much money over the past few years on worthless SEO. It's great to have someone local who is accountable and provides fantastic service!

Aaron Jorgensen

It was a pleasure to work with Joshua, he made us all feel comfortable despite not having experience speaking in front of a camera. I would totally recommend Josh and his team. The video was exceptional!

Mariel Gentges

We needed to update our website and Josh at Cougar Digital was very responsive, helpful, and capable. Our refreshed website looks great! -Jennifer Williamson Forster, Executive Director, South Sound Reading Foundation.

Jennifer Williamson Forster

Josh Kandle was able to complete a wonderful presentation to my Introduction to Business class at Columbia Basin College. He brought to life the world of Marketing on the internet and how to use it effectively and consistently. The students left the presentation with knowledge they could go out and use immediately. He was great!

Merrianne & Doug Bieler

The Review Manager service from Cougar Digital Marketing & Design is terrific! I have wanted to get reviews for years but felt awkward about asking. This service makes it easy, and the response has been phenomenal! 5 Stars and more!!

George Hefter

Travis, Josh and everyone at Cougar Digital have been super to work with. They have become a partner in our business. Our web design and online media presence has greatly improved by implementing their recommendations. They go the extra mile.

Brad Toner

Couldnt be happier with Cougar Digital! They crushed our websites!

Kory Ellison

Awesome experience working with Josh on a 25th anniversary video of my wedding photos set to music. Couldn’t be happier with the finished product. Thank you Cougar Digital and Josh!

Karena Morris

Very grateful for Cougar Digital's marketing work for my medical practice. They really helped increase my online presence and improve my ratings online. I have referred my colleagues to Cougar.

Uel Hansen M.D.

My class and I had a great time learning from Josh about his background, experience in design and video, and creative process. Thank you so much for volunteering!!

Megan Cook

I would highly recommend Cougar Digital Media! They worked with us on creating the exact vision we had for our website, they worked around our schedule to make sure the website matched our vision. Working with Nick went as smoothly as it could go, he went above and beyond with his creativity!

David Torres

Josh and the Cougar Digital team did an amazing job with a drone video production that included narration. The quality of audio and video show a professional production level. I appreciate the attention to detail and quality of work by the Cougar Digital team.

Pat Landess

Digital Advertising FAQs

Questions? We've heard 'em all.

If you’re thinking it, there’s a good chance someone else asked it too.

How much should I budget for online advertising?

That depends on your goals and how competitive your industry is—but we’ll help you find a smart place to start. We’ll never push you to spend more than you’re ready for, and we’re upfront about where your budget is going. Whether you want to test the waters or scale up, we’ll build a plan that fits.

Check out our marketing budget calculator for a ballpark starting range →

How will I know if my ads are working?

That depends on what you’re trying to accomplish. A brand awareness campaign is going to look different than a lead generation campaign—because success means different things. If you’re focused on getting your name out there, we’ll look at reach, impressions, video views, and engagement. If you’re aiming for leads or sales, we’ll track clicks, form submissions, calls, and conversions.

That’s why strategy matters. Before we launch anything, we’ll talk through your goals and set clear expectations about what success looks like. Then we’ll send you monthly reports with real numbers—not just marketing jargon—and walk through the results together. You’ll always know where things stand, and what we’re doing to make them better.

How soon will I start seeing results?

Why do I need different types of ads? Shouldn’t one be enough?

Because most people don’t go from “never heard of you” to “take my money” in one click. The customer journey isn’t linear—it usually takes multiple touchpoints to build awareness, earn trust, and prompt action.

That’s why a strong ad strategy usually includes more than one type of campaign. For example:

Awareness ads introduce your brand to new people.
Consideration ads speak to people who already showed interest (like visiting your site).
Remarketing ads follow up and give them a reason to come back.
Nurture campaigns keep you top of mind over time.

We build your campaigns to work together—so your future customers don’t just see you once and forget. They see the right message, at the right time, in the right place.