Posts by Cougar Digital
How to get more marketing mileage from one photo shoot
You booked a photo shoot, saw the invoice, and then watched a dozen great images end up on your homepage and nowhere else. For a lot of Tri-Cities business owners, that’s the quiet frustration with branded photography: it feels expensive for how little of it actually gets used. Here’s the part that changes the return…
Read MoreWhy contractor marketing works differently than other Tri-Cities businesses
You post job photos on Facebook, you ask every happy customer for a review, you’ve even run a few ads — and the phone still doesn’t ring the way it’s supposed to. It’s not that you did any of it wrong. Contractor marketing runs on a different set of rules than a restaurant, a retail…
Read MoreSigns your online store is losing sales (and what’s actually causing it)
“No sales” looks the same from the outside no matter what’s causing it. But an empty order log usually comes from one of two very different problems, and they need completely different fixes. Either nobody’s finding your store in the first place, or people are finding it and leaving before they buy. Fixing the wrong…
Read MoreSmall Business Blogging: Best Practices for Search and AI Visibility
Key takeaways Why your website still needs a blog — even if nobody reads it Nobody wants to hear that they need to blog. We get it. Between running a business and everything else, writing a 700-word post about your industry feels like homework nobody assigned you. But here’s what changes the math: your blog…
Read MoreGoogle Changed How Search Works. Here’s What Your Business Needs to Know.
If you’ve been keeping up with our blog lately, you may have noticed a theme: we keep writing about AI. That’s not an accident. Things are moving fast right now, and we’d rather be the people helping you make sense of it than the people who hand you a jargon-filled press release and call it…
Read More9 Questions Business Owners Keep Asking us About AI
Every business owner we talk to is asking some version of the same questions right now: is AI going to hurt my Google rankings? Do I need to be using it? And what does any of this mean for my business? The uncertainty is real, and all the internet bluster isn’t making it easier. Between…
Read More6 Things You Should Know Before Running Online Ads
We hear some version of this constantly: “We just need to start running some Facebook ads.” Sometimes it’s Facebook. Sometimes it’s Google. Sometimes it’s both, with no clear reason why other than a general sense that ads are the next logical step when business feels slower than it should. And look, we get it. Ads…
Read MoreWhen the Scam Looks Exactly Like the Real Thing
For the past several weeks, someone has been impersonating us. They took names from our website, crafted emails that looked like they came from our team, and sent them to our clients. People we’ve worked with for years — smart, experienced business owners who know us well — got messages that looked legitimate enough to…
Read MoreHow Search Behavior Has Changed — and What it Means for Your Marketing
Search used to be simple. Someone types a question, Google shows a list of websites, they click one. That’s not really how it works anymore — and if your website traffic has felt unpredictable lately, this is probably part of why. Here’s what’s actually changed. Not every search works the same way Think about the…
Read MoreWhy Ads Follow You Around the Internet (And How Smart Businesses Use It)
You do a Google search to troubleshoot your ailing HVAC system, close the tab, move on with your life. Twenty minutes later, you’re watching a video, and there it is: an ad for a local HVAC company. You open your news app. Same thing. You fire up your streaming TV that night. There it is…
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